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2021 Annual Report

Strategic Imperatives

Deliver Product Leadership Redefine What Product Is Win the Digital Consumer Journey Reinvent Our Value Chain

Unique Structural Position

For consumers, we deliver value through innovative, high-quality products and services. For shareholders, we remain committed to our four fundamental pillars—maintain our global leading scale, have the best brand portfolio, fast pace of innovation and hold the best-cost position in the home appliance industry.

  • Global Leading Scale
  • Best Brand Portfolio
  • Fast Pace of Innovation
  • Best-Cost Position

Best Brand Portfolio

brands each with more than
in sales

Global Leading Scale

North America
Europe, Middle East
and Africa
Latin America
Company in Asia

We also hold the number one share position in six of our 10 largest countries by revenue(c)

Best-Cost Position

Our relentless approach to driving out cost and complexity has proven our ability and agility to execute in any operating environment. Whirlpool Corporation remains in a unique position with global leading scale, aggressive indirect spending discipline, modularization in product architecture and expansion of new ecosystems—and continues to structurally improve the company’s margin profile.

We continue to adapt for consumer needs and deliver the products our consumers want and need to improve life at home.


  • (c)Share positions based on 2021 T9 Euromonitor and AHAM data.