Our founder Lou Upton began the long-standing tradition of creating strong, lasting connections to the community when he established our roots in Benton Harbor, Michigan. That tradition continues today, not only in our headquarters’ community, but in our communities around the globe.
In 2021, Whirlpool Corporation strengthened our collective impact and rolled out a worldwide corporate responsibility strategy called House+Home, recognizing that both the “house”—a place to live—and “home”—resilient neighborhoods focused on education and community development—create thriving communities.
To celebrate House+Home and create a One Whirlpool experience, we launched the global strategy with our House+Home World Tour. The Tour included already established programs around the world, such as Maytag brand’s partnership with Boys & Girls Clubs of America®, Consul brand’s sponsorship of Instituto Consulado da Mulher®, Whirlpool brand’s Care Counts Laundry Program and the Moments Not to Be Wasted program in EMEA.
In collaboration with Habitat for Humanity®, we created connections, built houses and invested in neighborhoods in the United States, United Kingdom, Poland, Brazil and Argentina, and will expand our reach in 2022. In the U.S. we launched a three-year commitment with Habitat for Humanity’s BuildBetter with Whirlpool initiative, a pledge to build 250 climate-resilient and energy-efficient homes and equip each with energy-efficient appliances. Whirlpool Corporation sponsored three Habitat for Humanity Global Housing Forums in Latin America, EMEA and the Asia Pacific regions to address innovative solutions for housing needs and changing climate norms.
for Our Local United Way
Chapters in the United States
Our work with United Way funds thousands of local nonprofit affiliates within our communities that focus on health, education and financial stability. Together in 2021, our company and employee contributions generated nearly $4.5 million for United Way of Southwest Michigan and in each of our U.S. manufacturing plant communities. Our Chairman and CEO Marc Bitzer serves on the United Way Worldwide Board of Trustees.