Interested in licensing one of our brands?

For 100 years, people around the globe have welcomed our portfolio of brands into their daily lives. We‘re always looking for licensees who share our passion for filling homes with innovative solutions that help create more moments that matter. If that’s you, submit your opportunity overview below.

Fill out the Licensing form.


1.  Whirlpool has no obligation to you regarding your submission. 

2.  No license or other rights are granted as a result of your submission. Licenses are only granted through a written agreement signed by an officer of our company.  You acknowledge and agree that you have no right, license or permission to use any of our brands or other intellectual property unless such a written agreement is executed.  You also acknowledge and agree that you will not use any actual or perceived statements (whether oral or written) from anyone in our company in an attempt to construe or assert that you have been granted a right, license or permission to use any of our brands or other intellectual property.

3.  Please do not submit product concepts or creative ideas. Please note, it is Whirlpool Corporation’s policy not to accept unsolicited submissions of creative ideas or materials. Accordingly, when you send us information about your company, do NOT include confidential or proprietary information, such as product concepts, designs, ideas, original artwork, or other original creative materials or suggestions (collectively, “Unsolicited Submissions”). By not accepting any such unsolicited confidential or proprietary information, Whirlpool seeks to avoid possible future misunderstandings when products developed by our own employees or affiliates might seem to others to be similar to their own creative work. You acknowledge and agree that Whirlpool at all times has many products and projects in various stages of development, and that the results of these endeavors may be similar or identical to your own products or projects. If you ignore Whirlpool’s policy and submit any Unsolicited Submissions, you hereby assign to Whirlpool all rights of every nature and description, in perpetuity, throughout the Universe, in and to such Unsolicited Submissions. The Unsolicited Submissions shall be deemed, and shall remain, the property of Whirlpool. None of the Unsolicited Submissions shall be subject to any obligation of confidence on Whirlpool Corporation’s part and Whirlpool shall not be liable for any use or disclosure of any Unsolicited Submissions. Without limitation of the foregoing, Whirlpool shall exclusively own all now-known and hereafter existing rights to the Unsolicited Submissions of every kind and nature, throughout the Universe, and shall be entitled to unrestricted use of the Unsolicited Submissions for any purpose whatsoever, commercial or otherwise, without compensation of any kind to the provider of the Unsolicited Submissions.