Innovation
Our legacy proves we are driven by intellectual curiosity and innovation.
With 110 years of industry-firsts and game-changing products, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how to improve their lives at home, permeates our culture. World Class Manufacturing, IoT, environmental and social responsibility, leading-edge design, craftsmanship, and digital technologies drive innovation at Whirlpool Corporation.
Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023
Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy-boosting hues that are springing to life in art, design...
Whirlpool Corp. female engineers and designers put up big patent numbers
A report from the U.S. Patent and Trademark Office shows that Berrien County, Michigan, where Whirlpool Corp.’s Global Headquarters is located, was identified as the top county for women inventors that patent in the technology field of “textiles.” This category...
How Whirlpool Corp. solved the problem of pet hair with the Maytag brand Pet Pro laundry system
When Whirlpool Corporation's advanced development group and consumer scientists saw a need to serve pet owners and solve their laundry problems, the Maytag® Pet Pro laundry system was launched. See the science behind this brilliant innovation that now has...
Whirlpool Corp. announces plans to bring Matter support to its smart appliance models and joins Matter working group focused on appliances
Whirlpool Corp. has announced that it is taking steps toward making smart appliances work more harmoniously in home ecosystems by announcing support for Matter, the gold standard of smart home connectivity. Whirlpool Corp. will also be an active member of the Matter...
Maytag brand launches first laundry pair engineered for homes with pets
The new Maytag® Pet Pro System, designed to visibly remove pet hair, helps pet owners conquer pet hair like a pro The washer with a built-in Pet Pro Filter removes 5x more pet hair[1], while the XL lint trap in the dryer traps and removes loads of pet hair...
Another kind of Independence Day
Whirlpool Corp. employees celebrate and reflect on the importance of ADA on National Disability Independence Day For people with disabilities, the Americans With Disabilities Act (ADA) provides and enforces opportunities for more accessibility at work, and granting...
Inventors Masters and Bodine continue to tally new, innovative ideas and patents for Whirlpool Corp.
For more than 110 years, Whirlpool Corporation has been creating innovative solutions to improve life at home. Two longtime Whirlpool Corp. employees, Roy E. Masters and Darryl Bodine have proven their dedication to this vision as they’ve dedicated their careers to...
Two Whirlpool Corp. employees reflect on the role of women engineers on International Women in Engineering Day 2022
International Women in Engineering Day, founded by the Women’s Engineering Society (WES), celebrates its ninth year on June 23. It’s a day to profile the best, brightest and bravest women in engineering—the inventors and innovators who dare to be part of the solution...
Virtual simulation helped Whirlpool Corp. to design a true third-rack dishwasher
Process saves time, money, and improves quality for consumers Modern manufacturing has come a long way in the 110 years that Whirlpool Corp. has been doing business. In those early days, engineers would invent products through multiple rounds of trial and error,...
Innovation Firsts
Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”
