Innovation

Our legacy proves we are driven by intellectual curiosity and innovation.

 

With 110 years of industry-firsts and game-changing products, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how to improve their lives at home, permeates our culture. World Class Manufacturing, IoT, environmental and social responsibility, leading-edge design, craftsmanship, and digital technologies drive innovation at Whirlpool Corporation.

Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023

Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023

Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy-boosting hues that are springing to life in art, design...

Another kind of Independence Day

Another kind of Independence Day

Whirlpool Corp. employees celebrate and reflect on the importance of ADA on National Disability Independence Day For people with disabilities, the Americans With Disabilities Act (ADA) provides and enforces opportunities for more accessibility at work, and granting...

Innovation Firsts

Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”