Innovation
Our legacy proves we are driven by intellectual curiosity and innovation.
With 111 years of industry-firsts and game-changing products, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how to improve their lives at home, permeates our culture. World Class Manufacturing, IoT, environmental and social responsibility, leading-edge design, craftsmanship, and digital technologies drive innovation at Whirlpool Corporation.
InSinkErator Introduces the Next Generation of Garbage Disposals
All-New Garbage Disposals Aim to Encourage Greater Usage for Healthier, More Sustainable Kitchens InSinkErator, the world’s leading brand of garbage disposals, has introduced the next generation of disposals for today’s modern kitchen. Completely redesigned to grind...
Fueling Innovation Through The Whirlpool Corporation Global Innovation Challenge
Innovation for Whirlpool Corporation started on Day 1 - in 1911, on the shore of southwest Michigan, with the invention of the first electric wringer washer. As Whirlpool Corporation’s vision of improving life at home has become more global, so has the company’s...
Whirlpool Corporation Unveils New Leading Edge Technology Center
Technology center to be laundry, dishwasher and small appliance innovation hub Facility to employ more than 500 Michigan-based high-tech talent Whirlpool Corporation today unveiled a new 153,000-square-foot technology center in St. Joseph, Mich. The $60+ million...
2023 iF Design Award Winner
Whirlpool Corporation is proud to announce that 7 products among our Whirlpool, Hotpoint and KitchenAid brands triumphed for exceptional product design by winning the internationally prestigious iF Design Award 2023. The awards seek out the year’s best products, with...
Designing optimism with KitchenAid brand Color of the Year ‘Hibiscus’
A behind the scenes look at how Hibiscus reflects society's want of optimism KitchenAid brand’s Color of the Year, Hibiscus, is vibrant, bold and lush. Designers at Whirlpool Corporation see it as a reflection of how society has overcome so many obstacles in recent...
Whirlpool Corporation recognized by RepTrak in the Global RepTrak 100 for the eleventh consecutive year
The list recognizes 100 companies with the best corporate responsibility reputations in the world Whirlpool Corporation announced today that is has been included in the Global RepTrak 100 for 2023, which recognizes companies for their ability to build and communicate...
Whirlpool Corporation named one of Fortune’s Most Innovative Companies for 2023
Whirlpool Corporation has been recognized by Fortune as one of America's Most Innovative Companies in 2023. The inaugural list celebrates companies that have demonstrated success across three areas, including product innovation, process innovation, and innovation...
Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023
Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy-boosting hues that are springing to life in art, design...
Whirlpool Corp. female engineers and designers put up big patent numbers
A report from the U.S. Patent and Trademark Office shows that Berrien County, Michigan, where Whirlpool Corp.’s Global Headquarters is located, was identified as the top county for women inventors that patent in the technology field of “textiles.” This category...
Innovation Firsts
Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”
