Innovation
With 110 years of industry-first innovations and game-changing products, our legacy proves we are driven by intellectual curiosity and innovation. Yet without standing on our laurels, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how they will purchase, interact with and use our products for decades to come, permeates our culture. World Class Manufacturing, IoT, leading-edge design, craftsmanship and digital technologies drive innovation to improve life at home.
Innovating to make life easier at home
Whether it's the look, feel, sight or sound of an appliance, see how Whirlpool Corporation's User Experience Team uses innovation to help design appliances that improve people's lives at home and simplify chores in the kitchen and laundry room. "We don't want to do...
The new Whirlpool App is now available!
Whirlpool brand’s mobile app just got even better for 2021, with a completely new app on both Android and iOS devices. The team at Whirlpool Corporation’s flagship brand is calling this refresh “Whirlpool App 2.0.” “As the name denotes, it's an entire revamp of the...
KitchenAid brand’s new color of the year for 2021 couldn’t be more sweet
“By the end of 2018 the team knew they wanted to tell a story about connection and empathy for the 2021 Color of the Year,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “This was actually pre-Covid – everything was normal – and the...
U.S. News & World Report Names Whirlpool Brand Among Best Products of 2021
U.S. News & World Report's 360 Reviews names four innovations from Whirlpool brand among Best Products of 2021 Four innovations from Whirlpool brand earned top ratings in U.S. News & World Report’s inaugural rankings of the Best Refrigerators, Best Washing...
How We Are Using Virtual Reality to Innovate
Virtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.
Life at Home in 2020: Behind the Scenes
Our appliances are the soundtrack to real lives. Earlier this year, we asked our employees to send us pictures of their lives at home during 2020. The images they shared revealed the reality of what life at home has been like this year, with all its ups and downs...
Whirlpool Corporation Ranks Among Ten Most Innovative Companies in Brazil, Number One in Electronics
Valor Inovação names Whirlpool Brazil's Most Innovative Company in Electronics Valor Inovação, a leading media publication in Brazil recently released its annual yearbook of the most innovative companies in the country. Whirlpool Corporation was recognized among...
World Class Manufacturing in Every Region
Leveraging our global scale and advancing our journey to best-in-class levels of performance in every region. As the world’s leading kitchen and laundry appliance company, Whirlpool Corporation uses innovative methods to manufacture innovative products. That’s why...
Global Advanced Manufacturing Engineering helps deliver innovative products – GAME
Whirlpool Corporation's GAME team is tasked with creating new manufacturing systems to deliver winning products for consumers. Through digital transformation, they have been able to establish foundational technologies, build production intelligence, and help deliver...
Innovation Firsts
Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”
