Innovation

Bringing our best to the world
Whirlpool brand Smart All-In-One Washer & Dryer - Chrome

Transfer-Free Convenience: Whirlpool Brand Introduces CES® Innovation Award Honoree Smart All-In-One Washer & Dryer

Now available, the new single unit doesn't disrupt family routines Whirlpool engineers are always seeking new ways for their appliances to remove extra steps from the laundry routine in order to help people spend more time caring elsewhere. Their solution is the new...

Smart Countertop Oven from WLabs™ of Whirlpool Corporation Packs Big Innovation into Small Appliance

CES® kicks off pre-orders to a limited quantity of the company's latest appliance, which expertly cooks food at the touch of a single button WLabs™, Whirlpool Corporation's innovation incubator, will be introducing its latest smart kitchen solution in 2019: the Smart...
KitchenAid Cook Processor Connect

KitchenAid Empowers Passionate Home Cooks with New Combination Cook Processor

Upcoming all-in-one cooking appliance being presented at CES® featuring versatile attachments On the heels of a new campaign celebrating makers and the marks that define them, KitchenAid will debut its Cook Processor Connect in the United States. The Cook Processor...
Yummly

Yummly® Pro Brings the Digital Kitchen to Life with Immersive Cooking Curriculum

Leading digital kitchen platform taps celebrity chefs to take users cooking skills to the next level Hungry to take a class from your favorite celebrity chef? Craving to learn how to make homemade pasta? Have an appetite to perfect your meatballs? With Yummly® Pro, a...
KitchenAid Cook Processor Connect

Seamless Cooking From Start to Finish with Latest in Yummly Advancements

From celebrity chef content to meal planning to voice, leading digital kitchen platform rolls out expanded capabilities With thoughtfully designed new features and the latest tech, Yummly is expanding from a leading recipe app to a digital kitchen platform that will...
KitchenAid Cook Processor Connect

Whirlpool Corporation Earns Five CES® 2019 Innovation Awards

KitchenAid® Cook Processor Connect awarded Best of Innovation in Smart Home product category Whirlpool Corporation earned a total of five 2019 CES® Innovation Awards for its new and upcoming products, including KitchenAid® Cook Processor Connect, KitchenAid® Smart...
KitchenAid Smart Oven with Powered Attachments

KitchenAid Enters the Smart Home Category with Oven Featuring Collection of Attachments

Smart Oven+, KitchenAid brand's first-ever connected oven, opens new passions for home cooks to experiment and explore KitchenAid is entering the smart home category with its innovative KitchenAid® Smart Oven+ with Powered Attachments, being launched in 2019. Winner...
Smart Single Wall Oven with True Convection

The Future of Care: Whirlpool Brand Announces Connected Hub Wall Oven Concept with Augmented Reality

Central hub will offer guided cooking support for families The kitchen is the center of family discussions, the makeshift desk for tackling homework, and the place for preparing and cooking meals. In this multi-purpose space - the appliances need to do more than cook...
Whirlpool brand Chrome Shadow Smart Front Load Laundry

Laundry in Fewer Steps: Whirlpool Introduces its Smart Front Load Laundry Pair

Thoughtfully engineered features include intuitive touchscreen, detergent storage for up to 40 loads of laundry*, and coming soon, voice control with a compatible voice-enabled device** Often cited as one of the most loathed chores, families are overwhelmingly...
Candy Apple Red KitchenAid Cook Processor Connect

KitchenAid Previews State-of-the-Art KitchenAid® Smart Display with the Google Assistant

KitchenAid Smart Display with the Google Assistant will work with Yummly to offer Guided Cooking Recipes and Smart Home Control KitchenAid is previewing an addition to its connected offerings with a multi-functional Smart Display with the Google Assistant for home...

INNOVATION FIRSTS

Browse through our innovation “firsts” and learn about our purposeful innovation

FIRST ELECTRIC WRINGER CLOTHES WASHER

LOUIS AND EMORY UPTON


With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.

FIRST ICON KITCHENAID® STAND MIXER

KITCHENAID BRAND


The idea started when Herbert Johnson set out to streamline the way bakers mixed dough. The stand mixers found their way on to all U.S. Navy ships before eventually being found everywhere from homes to professional kitchens. The technology and shape has transformed the way baking gets done since 1919.

FIRST BOTTOM-FREEZER REFRIGERATOR

AMANA BRAND


Amana brand wanted to modernize the way the world stored food. Their teams recognized many customers didn’t access frozen food as often as fresh food. Hence, the bottom-freezer was born in 1947, paving the way for a French door configuration.

FIRST SIDE-BY-SIDE REFRIGERATOR

AMANA BRAND


To appease households outgrowing the top-freezer model, Amana brand introduced the first side-by-side refrigerator in 1949. This revolutionary design made it possible for consumers to keep both fresh and frozen food at eye level. The innovation caught on rapidly and can still be found in homes all over the world.

FIRST SPACE KITCHEN DEVELOPED FOR THE U.S. GOVERNMENT

WHIRLPOOL CORPORATION


With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s GeminiApollo and Skylab missions.

FIRST SELF-VENTILATED COOKTOP

JENN-AIR BRAND


Kitchen cooktops always had to sit under a hood until Jenn-Air brand modernized the way cooktops were installed in 1961. By creating self-ventilation, the cooktop could be fitted anywhere and in any size space. This innovation liberated home chefs everywhere to design kitchens around their needs instead of the cooktop.

FIRST COUNTERTOP MICROWAVE OVEN

AMANA BRAND


Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.

FIRST 24-HOUR TOLL-FREE CUSTOMER SERVICE SUPPORT PROGRAM IN THE U.S.

WHIRLPOOL CORPORATION


Our customers have always been at the center of what we do. In 1967, sales rose to a level that required us to design a customer service program to match. This decision set a trend within the industry and a benchmark for large corporations worldwide.

FIRST ENERGY/WATER-EFFICIENT TOP LOAD WASHER

WHIRLPOOL BRAND


Whirlpool brand has never shied away from consumer needs—even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.

FIRST LARGE CAPACITY FRONT-LOAD WASHER IN THE U.S.

WHIRLPOOL BRAND


Consumers get better at multi-tasking every year. Whirlpool brand recognized customers’ needs to accomplish more in less time and innovated a solution in 1999. The large capacity washer design has permanently changed the industry and buyer expectations.

FIRST TOP LOAD LAUNDRY PAIR WITH A STEAM CYCLE

MAYTAG BRAND


Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.

FIRST INDUCTION DOUBLE OVEN FREESTANDING RANGE

WHIRLPOOL BRAND


With a market trending toward finishing meals more quickly, Whirlpool brand delivered yet another industry first in 2013. Two ovens cooking at two temperatures and an induction cooktop ensure meals get done more efficiently than ever before.

MAKE YOUR PITCH TO US!

submit-your-ideaHere at Whirlpool Corporation, we value innovation. We want you to connect with us when you have ideas to improve our products or to explore new business ventures. This site is the only way to connect with Whirlpool Corporation about your idea and your innovation. We only accept patented ideas in order to protect your intellectual property. Once your idea is submitted, we will get it in front of the right people at Whirlpool Corporation to determine its viability in meeting our consumer needs.

Click here to submit your idea!