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A Glow of Optimism: KitchenAid 2020 Color of the Year

A Glow of Optimism: KitchenAid 2020 Color of the Year

KitchenAid Brand Announces its 2020 Color of the Year In 2018, Whirlpool Corporation’s KitchenAid brand made the bold decision to create its first Color of the Year, “Bird of Paradise.” This high gloss, distinctive coral-colored hue was a huge success in the...

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What We Create at WLabs™️

What We Create at WLabs™️

Focused on improving life at home, WLabs™️ does whatever it takes to bring innovative products to life for consumers, and we don’t stop until we get it right.

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How Our Consumers Shape Award-Winning Design

How Our Consumers Shape Award-Winning Design

In 2020, Whirlpool Corporation was honored to receive six prestigious iF awards for products and product collections. This level of design excellence is no accident—it’s the result of thought leadership and intimate consumer knowledge gathered and implemented by a...

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What is WLabs?

What is WLabs?

 Every new innovation starts with you – with a want, need, or insight. WLabs™️ General Manager Doug Searles explains how Whirlpool Corporation's innovation arm takes that spark, challenges the status quo, and develops new products that improve life at home. Learn...

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JennAir® Wins Over Modernism Week

JennAir® Wins Over Modernism Week

JennAir® wins over design community and expands its elite network through brand's exclusive opening weekend events at Modernism Week Progress Never Stops for JennAir®. Modernism Week attendees witnessed this in action as the brand kicked off opening weekend with...

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Whirlpool EMEA certified Top Employer Europe 2020

Whirlpool EMEA certified Top Employer Europe 2020

Whirlpool EMEA (Europe, Middle East and Africa) has been awarded for a third year in a row, as Top Employer Europe, by Top Employer Institute, in six countries Italy, France, Poland, Russia, UK and Germany. The “Top Employer” certification, which is granted only to...

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Whirlpool Innovation: Opening New Doors

Whirlpool Innovation: Opening New Doors

Whirlpool gives consumers in Latin America a new way to access the oven on a freestanding range How do you successfully change the time-tested design and operation of an appliance while also gaining the approval of consumers? That was the challenge for Whirlpool...

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2019 Youth Innovation Challenge

2019 Youth Innovation Challenge

 Whirlpool Corporation hosted more than 100 high school students from Southwest Michigan to teach and inspire the next generation of innovative leaders.

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Fighting domestic food waste: a comparison of action plans

Fighting domestic food waste: a comparison of action plans

New data from Last Minute Market/SWG's Waste Watcher Observatory on household food waste in Lombardy has been presented today Whirlpool has launched the 4th edition of the educational project "Moments Not to Be Wasted", which will involve over 2 million people in...

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Department of Defense Program Awards Two Whirlpool Employees

Department of Defense Program Awards Two Whirlpool Employees

Improving life at home extends beyond the kitchen and laundry and even into the workplace at Whirlpool Corporation. For Martin Lach, a Global Sr. Sourcing Specialist at Whirlpool, serving in the U.S. National Guard, that means a lot. To the Department of Defense, it...

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Whirlpool Corporation Continues Gold Level Status for Veterans

Whirlpool Corporation Continues Gold Level Status for Veterans

Once again, the Michigan Veterans Affairs Agency (MVAA) recognized Whirlpool Corporation for achieving Gold Level status as a Veteran-Friendly Employer in the State of Michigan. This marks the fourth consecutive year for achieving this status, thanks to the efforts of...

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