Our CompanyMore than 100 years of delivering value one moment at a time
Who We Are
Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found on Twitter at @WhirlpoolCorp.
100+ Years of History
Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France
We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.
We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading manufacturer of major home appliances. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.
Our brands serve consumers in every region of the world. We have a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Our brands target over 90% of consumers across the globe.
We are always looking for new opportunities to grow. We collaborate with purpose, delivering innovation that expands boundaries for new categories, services and businesses. We continually adapt the latest consumer insights and technology to design and build innovative products that influence trends. And it pays off—the employees in our 70 manufacturing, research and design centers spark ideas that lead to more than 70 million products sold every year. You might think it’s enough for us to be the world’s leading manufacturer of major home appliances, but at Whirlpool Corporation, we never stop finding new ways to create demand and earn trust.
$21 billion in sales
70 million+ products sold annually
70 manufacturing & technology research centers
At Whirlpool Corporation, we don’t do innovation for the sake of a new bell or whistle, we make sure our innovation is purposeful– a feature that will make our consumer’s life easier. It’s a unique approach to products, collaborations and services that create sustained value. The world is continually changing with new opportunities and demands and we are at the forefront by being dedicated to innovation.
Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us. We care about the communities where we live and work, so much so that 1 in 3 employees volunteer. As a company that is both global and local, we are committed to taking care of our neighborhoods and the planet. Reducing the amount of water and energy that our products use, designing zero waste to landfill manufacturing plants, and using solar and wind to help power our facilities are all part of our responsibility to conserve the earth’s resources. Having a strong purpose behind everything we do keeps our people, products, and services focused on improving lives.
1 in 3 employees volunteer
270,000 volunteer hours invested annually
Zero manufacturing waste targeted in 2020
300+ nonprofits impacted globally
Innovation At The Pace Of Life
We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.
Top 25 Most Reputable U.S. Companies
Source: Forbes and Reputation Institute
World's Most Admired Company
Source: Fortune Magazine
Our Strategic Architecture
Be the best kitchen & laundry company, in constant pursuit of improving life at home
Earn trust and create demand for our brands in a digital world
- Product Leadership
- Brand Leadership
- Operating Excellence
- People Excellence
- Diversity & Inclusion
- Spirit of Winning