Welcome to Whirlpool Corporation

Life at home has always been at the heart of our business.

112 Years of History

Our founding families’ companies began in the United States, Brazil, Italy, Canada, India, Germany and France.

From Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil. We continue to be inspired by Louis Jenn, who rejected the status quo to create the first downdraft range for JennAir brand. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.

Our Vision

Be the best kitchen and laundry company, in constant pursuit of improving life at home.

Our Mission

Earn trust and create demand for our brands in a digital world.

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at FacebookLinkedInInstagram and YouTube.

Whirlpool-2023 Annual Report-cover

Our Values

are the driving force behind everything we do and they were with us from the very beginning. They are the heart of our success. They guide how we lead and run our business and keep us grounded as we work to serve and achieve our vision.

Whirlpool Value Integrity


Whirlpool Value Respect


Whirlpool Value Inclusion & Diversity


Whirlpool Value One Whirlpool


Whirlpool Value Spirit of Winning


55 manufacturing and technology research centers

At Whirlpool Corporation, we innovate for homes and people with real needs –
reaching many countries around the world through our unrivaled brands.

Fast Facts

We are steadfast in our commitments to our communities and the planet. A strong purpose behind everything we do keeps our people, products, and services focused on improving life at home.

$19 Billion

in sales


global employees

Zero Waste

to landfill gold or platinum status


of waste from operations is recycled

$1 Billion+

invested in capital expenditures and R&D in 2023

1 in 3

employees volunteer


to Habitat for Humanity and support programs in the past 24 years


nonprofits impacted globally


products sold in U.S. are assembled in U.S.


U.S. production plants