Welcome to Whirlpool Corporation

Life at home has always been at the heart of our business.

111 Years of History

Our founding families’ companies began in the United States, Brazil, Italy, Canada, India, Germany and France.

From Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil. We continue to be inspired by Louis Jenn, who rejected the status quo to create the first downdraft range for JennAir brand, and Vittorio Merloni who founded the premier European appliance brand, Indesit. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.

Our Vision

Be the best kitchen and laundry company, in constant pursuit of improving life at home.

Our Mission

Earn trust and create demand for our brands in a digital world.

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found on FacebookTwitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation 2021 Annual Report Cover

2021 Annual Report

Interactive Website
PDF

Our Values

are the driving force behind everything we do and they were with us from the very beginning. They are the heart of our success. They guide how we lead and run our business and keep us grounded as we work to serve and achieve our vision.

Whirlpool Value Integrity

INTEGRITY

Whirlpool Value Respect

RESPECT

Whirlpool Value Inclusion & Diversity

INCLUSION & DIVERSITY

Whirlpool Value One Whirlpool

ONE WHIRLPOOL

Whirlpool Value Spirit of Winning

SPIRIT OF WINNING

54 manufacturing and technology research centers

At Whirlpool Corporation, we innovate for homes and people with real needs –
reaching many countries around the world through our unrivaled brands.

Fast Facts

As a company that is both global and local, we are steadfast in our commitments to our communities and the planet. A strong purpose behind everything we do keeps our people, products, and services focused on improving life at home.

$22 Billion

in sales

7 Brands

+1 Billion net sales

69,000

global employees

Zero Waste

to landfill gold or platinum status

95%

of waste from operations is recycled

$1 Billion+

invested in capital and R&D in 2021

1 in 3

employees volunteer

$131M+

cash & in-kind donations to U.S.-based nonprofit orgs since 2009

17,000

U.S. manufacturing jobs

80%

products sold in U.S. are assembled in U.S.

10

U.S. production plants

300+

nonprofits impacted globally