Our Brands
Learn about our brand portfolioDiverse Brands Make Us One Of A Kind
We’re proud that our brands have become a familiar backdrop for so many quality memories. Because it’s your family life that inspires our family of brands. From cooling to cleaning and preheating to reheating, we believe you should be able to express yourself anywhere in in the home. Our strong portfolio allows you to team up with distinct brands designed for your specific needs and budget. Each brand has spent decades developing a personality that complements the character in your home. Be confident knowing that when you invite any of our brands into your living space, each gets right to work and keeps your life running smoothly for quite some time.
WHIRLPOOL BRAND
Every day, care™
Whirlpool® believes the simple acts of care we give, day in and day out, have the power to change the world. And because Whirlpool brand truly believes this, it designs appliances that sense and adapt to the way your family lives. The brand has thoughtfully balanced the latest technology with features that exceed expectations and help you better care for your family, every day. And as your needs continue to transform, Whirlpool brand will be right there—growing and changing with you.
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KITCHENAID BRAND
Since the introduction of its legendary stand mixer in 1919 and the very first dishwasher in 1949, KitchenAid brand has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand’s partnership with Susan G. Komen®, is now in its 13th year and has raised more than $10 million to help find a cure for breast cancer.
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MAYTAG BRAND
What’s Inside Matters®
When you bring a Maytag® brand appliance into your home, there’s a little something extra inside. Tough, hard-working American dependability. Give Maytag brand your crustiest plates, filthiest laundry stains and a trunk full of groceries to chill down and cook up. No matter how tough the task is, there’s no need to worry. Maytag brand has got you covered with a 10-year limited parts warranty on every new appliance they make. That’s a whole decade of cleaning, chilling, grilling and stain killing. Because dependability is what Maytag brand does.
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INDESIT BRAND
Indesit is products and solutions that simplify life. We believe in technology that’s avant-garde but close to consumers’ needs and capable of offering efficient solutions that satisfy real necessities, are immediately recognizable and usable, and bring savings in terms of effort, time and resources. This is why our anchor points, the qualities that give our products their force and value, are efficiency, reliability and functionality. These are the foundations that make it possible to offer all that’s needed and only what’s needed. As simple as that.
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HOTPOINT* BRAND
Home is the place where you are free to be yourself and express yourself. Hotpoint helps people make their home a uniquely rewarding experience by offering appliances ergonomic, silent running and intuitive, which offer much more than just the certainty of a flawless performance. “Our ideas. Your home” expresses the brand’s desire to offer its consumers solutions that spring from a deep understanding of what they’re looking for in their home.
*Whirlpool Corporation ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.
CONSUL BRAND
Bem Pensado
After more than 60 years of creative ideas, Consul brand is present in more than half of Brazilian homes. The brand offers appliances that integrate modern appeal with ease of use. As a creative partner in the home, Consul brand values well-thought ideas and uncomplicated solutions. It’s led them to innovate kitchen products with Botão Controle Fácil (Easy Button Control), which automatically adapts cooking time to prepare different food. And the refrigerator Geladeira Bem Estar (Wellbeing Refrigerator) with a drawer Horta em Casa (House Garden), which preserves vegetables for twice as long. Consul brand’s passion for improving lives also extends beyond the home. They founded the Instituto Consulado da Mulher (Women’s Consulate Institute), which has helped over 32,000 women across Brazil.
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BRASTEMP BRAND
É assiiim… uma Brastemp
It’s no coincidence that Brastemp brand is one of the most recognized and loved brands in Brazil. For more than six decades Brastemp brand has been creating innovative products designed to surprise and give more freedom to the people. The brand introduced the first automatic washer and frost-free technology to the lives of Brazilians. The You line became the country’s first line of customizable home appliances, and the Retro line carried on the success story of the brand. Maxi Inverse and Side Inverse refrigerators brought connectivity to the kitchen, showing that Brastemp brand continues to guide the market with relevant innovations inspired by the needs and desires of consumers.
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AMANA BRAND
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JENNAIR BRAND
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, JennAir fearlessly carries his torch — hell-bent on burning down the tired conventions of luxury. JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today’s luxury consumer deserves.
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BAUKNECHT BRAND
With its German claim ‘Mehr als Technik’ which translates as “beyond technology,” the Bauknecht brand covers markets from Europe to Asia. For the past 95 years, the brand has been committed to its founder’s goal of making housework and everyday life easier by supplying intelligent technical solutions. Bauknecht appliances appeal to customers with their contemporary distinctive design, high quality materials and by always offering a touch of prestige.
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ACROS BRAND
This Mexican family brand has been the ally for stay-at-home moms for more than 60 years helping with an important job — the care of family and home. Acros offers quality products, safe for the whole family and durable with all the necessary attributes for a family’s wellness. While Acros is a long-time trusted brand that has accompanied families for generations, it also innovates and updates itself regularly, offering new features, designs and appropriate solutions to stay contemporary.
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DIQUA BRAND
Diqua is derived from Latin word Aqua, which means the origin of life or water of Holy Spirit. This brand was established in 2011 and has been categorized into refrigerator, washing machine, electric cooker, air purifier and bidet, etc.
Ever since its entry into markets, it has come into recognition of the pioneer of Health Home Appliances for Asians. It was the first brand of its kind to challenge the severe environment in South Pole successfully. Diqua brand products have passed the highest standard tests and were well-received and highly praised by the National Arctic and Antarctic expedition team. We strive for top quality by adhering to philosophy of excellence in technology and perfection in manufacturing with keen focuses on R&D and Applications in the field of health technology. We show our great concern for people with our health products and fashion designs. We are committed to keep people from threats coming from clothes pollution and food safety, thus making every family realizing “Enjoy Healthy & Comfortable Life Dream”.
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EVERYDROP™ WATER FILTER
Water at the speed of life™
For more than 100 years, American families have relied on Whirlpool Corporation to help improve their family’s everyday lives. The EveryDrop™ Water Filter, developed and designed by Whirlpool® Water, continues the legacy by revolutionizing where, when and how fast you enjoy freshly filtered, great-tasting water.
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GLADIATOR BRAND
Gladiator® offers garage and home organization solutions to help keep your passions within reach. In addition to our versatile products, we offer design support, planning advice and inspiration for your space.
Our complete line includes cabinets, shelving, wall systems, workbenches, all-in-one GearTrack® Packs, appliances and flooring—all designed to work together. No matter your passion, your gear will be organized, protected and ready with Gladiator.
Gladiator®. Reach for More™.
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AFFRESH® SPECIALIZED CLEANERS
The affresh® brand originated from the simple idea that in order for cleaning to be effective and efficient, it must be specific to the job at hand. We are driven to understand all of the nuances of the tough cleaning situations and challenges created by modern living, and to develop intelligent solutions to solve them.
Our unique perspective on cleaning is inspired by the Whirlpool Corporation’s 100-plus- year history of manufacturing home appliances that people around the world use to care for their families. Appliances just seem to provide a more satisfying experience when they are clean, so we are determined to make high-quality specialty cleaners.
In just over a decade we’ve paved a clear path to become the category leader with a complete line of cleaning products made for dishwashers, washing machines, disposals, coffeemakers, ice machines, and stainless steel.
Discover how the affresh® portfolio of products provides The Right Tool for the Job online at affresh.com and Facebook or at retailers nationwide.
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YUMMLY BRAND
Yummly is a leading platform for personalized recipes and cooking resources seeking to answer the age old question: “What’s for dinner?” From recipe recommendations to handy tools and helpful videos, Yummly has everything needed to improve life in the kitchen every step of the way. The company, headquartered in the heart of Silicon Valley, uses patented technology and proprietary data to understand food and taste, making it the ideal source for recipes tailored to specific taste preferences and dietary needs. Yummly has quickly grown to more than 20 million registered users and boasts award-winning, top-rated apps for iPhone®, iPad® and Android™ devices.
All trademarks are the property of their respective owners.
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SWASH® CLOTHING CARE SYSTEM
The SWASH® system gets your clothes looking and feeling their best. Dewrinkle, Refresh, Restore, and Preserve your clothes for results never before achievable at home with the SWASH system’s 10-minute express clothing care. The SWASH system, an all-in-one, in-home, convenient clothing care system, has elements of a clothes steamer and an iron. Designed to fit in your life, you can put the SWASH system almost anywhere, like your bedroom or closet. It uses a standard wall outlet, so all you have to do is plug it in and start living life unhampered.
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