Improving our communities through collective impact
Spreading a little joy to people within our communities matters! We are committed to making products that make life easier for people so they can spend time doing what really matters—being with family and friends. This commitment leads us to maintain strong connections to the communities where we do business. We believe great communities are the foundation of great business. As a result we strive to work with other organizations to create a better community, creating a “collective” impact, first focusing on the social safety net to support the health and wellness needs of area residents, then helping to provide safe and affordable housing to best support youth and education development.
This approach allows us to prioritize partnerships where we can track results and leverage our funding for maximum impact. These include United Way®, Cook for the Cure®, Habitat for Humanity®, the Boys & Girls Clubs of America®, Trees for the Future, and Instituto Consulado da Mulher®.
We partner with United Way across the U.S. to fund thousands of organizations and causes within our communities that focus on education, income, health and basic needs. Our current and retired employees participate every year in raising funds for local United Way campaigns in their respective locations. The Whirlpool Foundation offers a dollar-for-dollar match on contributions made to these campaigns.
Join us as we continue to support the merits of a quality education, help families achieve financial stability and promote healthy lives.
Habitat For Humanity
In the past 15 years of cooperative efforts with Habitat for Humanity, Whirlpool brand has contributed more than $80 million in products to help new houses feel more like home. That equates to more than 160,000 ranges and energy efficient refrigerators that serve as the heartbeat of the home. It’s a labor of love that’s well worth the investment.
If you’d like to join forces with Habitat for Humanity and Whirlpool brand, learn more here.
Habitat by the Numbers
- 83,000+ families directly impacted around the world
- 8,000+ Whirlpool employees who volunteer with Habitat annually
- $80 million – Value of Whirlpool Corporation’s current commitment
- 1999 - Year the Whirlpool/Habitat partnership began
Cook For The Cure®
Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen Foundation, gives the passionate KitchenAid consumers a way to raise funds and awareness for the fight against breast cancer. Pink products, celebrity chef auctions and home-based fundraising events have helped KitchenAid further a social movement and raise more than $9.5 million over the past thirteen years.
If this cause feels close to home, join KitchenAid in the fight against breast cancer.
Boys & Girls Clubs Of America
In 2010, Maytag brand teamed up with Boys & Girls Clubs of America (BGCA) as a commitment to youth and communities. The partnership seeks to recognize and promote dependability—a core quality for both that should always be recognized. From this partnership, the Maytag Dependable Leader Awards were created. These awards support the Clubs helping young people succeed for life. To date, Maytag brand has donated more than $5.5 million to help enable young people most in need to achieve great futures as productive, caring, responsible citizens.
Dependability is always welcome, get involved here.
Boys & Girls Club by the Numbers
- 45,000 club youth served through the Maytag Dependable Club Awards 2010-2013
- +6,000 Whirlpool employees who have volunteered with Clubs across the U.S.
- $5.5 million grant dollars distributed in support of Maytag Dependability Awards
- +50 Maytag Dependability Awards granted since 2010
Trees for the Future
In 2013, Amana brand partnered with Trees for the Future, and for every major appliance it sold in the U.S., Amana donated 10 cents (the cost of each tree planted). Amana brand has helped plant approximately 2.5 million trees to date. These trees, when integrated into an agricultural system, can serve as windbreaks, firebreaks, woodlots, or living fences, depending on a community’s need. Amana brand recognizes the benefits trees offer the planet and is committed to helping, one appliance at a time.
If you’re passionate about the same thing, please get involved here.
Instituto Consulado da Mulher
(Women’s Consulate Institute)
In 2002, the Instituto Consulado da Mulher opened to improve and empower the lives of low-income women in Brazil. We leverage our global presence to eradicate poverty and promote gender equality. Offering workshops, classes and other education, as well as donating appliances and resources sustains families and helps more women and children to achieve an improved social position. With our reach and resources, the Instituto Consulado da Mulher offers small business cooperatives designed to develop the entrepreneurial and employment skills of low-income women, while also providing their families with a steady income. To date, more than 32,000 women have felt the positive impact of this program.
If you would like to help empower equality in South America, get involved here.
Whirlpool Foundation addresses community issues through partnerships and collaboration to make the biggest impact with the resources at hand. More than half a century ago, Louis and Frederick Upton, two of our founders, established Whirlpool Foundation and made a commitment — a promise — to reinvest in the community. They intended to provide financial and leadership support for nonprofit organizations dedicated to improving the quality of life in the communities where we operated. Whirlpool Foundation keeps that original promise, using new and innovative ways to make lasting impact on society, with an emphasis on the communities in which we live and work.
Our Connects Volunteerism program provides employees opportunities to engage with community members and organizations to make our communities better. Whether it be serving a warm meal on a cold winter day, mentoring a young child who had lost their way or building a house that becomes someone’s home, our employees continually go above and beyond the call of duty, volunteering time to create moments that matter.
Volunteer hours logged in 2013 alone
In addition to traditional volunteering, we introduced a program focused on employees who participate in skills-based volunteer opportunities in 2011. These “Whirlpool Ambassadors” represent our company by serving on boards, speaking about social responsibility at conferences, offering financial assistance to non-profit organizations and so much more.