Unique Structural Position

Whirlpool Corporation is committed to delivering significant, long-term value to both our consumers and our shareholders. For consumers, we deliver value through innovative high-quality products and services that improve life at home. For our shareholders, we remain committed to our four fundamental pillars—retain our strong global footprint, have the best brand portfolio, advance our legacy of innovation and hold the best-cost position across the home appliance industry.

Strong Global Footprint

We hold the number-one share position in six
of our 10 largest countries by revenue.(d)

#1 Position in 6 of Our Top 10 Countries
World Map displaying sales regions and their share positions.

Best-Cost Position

Leading scale combined with advanced productivity tools, aggressive indirect spending discipline and product architecture modularization has provided us agility and strength in the highly volatile global industry. Our unparalleled global scale enables us to rapidly respond to changing consumer preferences and produce the right products at the right time around the world.

Bar Chart showing Best-Cost Position


(d) Based on 2019 Euromonitor data.

Strong Global Footprint
Region Share Position
North America #1
Latin America #1
Europe, Middle East, Africa #2
North America #2
Best-Cost Position
2019 2018 2017 2016 2015
Restructuring Benefits $230 Million $350 Million $450 Million $450 Million $375 Million
Gross Cost Productivity $XX Million $XX Million $XX Million $XX Million $XX Million