Home Appliance Brand Debuts First New Logo in Over 80 years
Amana brand is unveiling a new logo across its product lines for the first time in over 80 years. The brand known for inventing the first consumer microwave has become an authority on value appliances, with priced right, easy to use, quality products.
The evolution of the new logo’s design reinforces Amana brand’s position and aligns with what the brand stands for and delivers today: simplicity, quality and value. Additionally, the logo’s streamlined and modernized look improves its legibility and appeal on the sales floor.
The new logo also complements Amana brand’s tagline: Just Right. Launched in 2015, the tagline represents the brand’s core pillars and lets the value shopper know that Amana brand has just what they’re looking for. This sensibility is featured on the new campaign website, JustRight.Amana.com and is incorporated in the latest model lineup.
“We are proud of Amana brand’s 80 years of innovation,” said Bill Beck, Vice President of Brand Marketing. “We looked at what the Amana consumer truly wants in a home appliance and used it as inspiration for the future of the brand, from the design of the new logo to the thoughtful product features.”
Established in 1934, Amana has a history of designing innovative cooking, dish, laundry and refrigeration household appliances. With its introduction of the original countertop microwave in 1967, Amana was put on the map as a brand dedicated to bringing convenience to consumers’ lives. Amana brand is part of Whirlpool Corporation, the world’s number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015.For more information on Amana brand appliances, visit http://www.amana.com.
March 1, 2016