Whirlpool launches new W Collection 4 Doors fridge freezer
Whirlpool W Collection 4 Doors fridge freezer

Some people are always able to make space in life for the things that matter most – no matter how busy things get. Now, you can achieve this in your kitchen, with the elegant new W Collection 4 Doors fridge freezer from Whirlpool. With its stylish, slim-fit exterior and spacious 591L capacity it has been designed to meet all your storage needs with an exceptional combination of advanced refrigeration technology, enhanced space management and premium performance. This new range of large capacity refrigerators feature intelligent technology to optimize food preservation, keeping food fresh for longer in the most natural way.

“Whirlpool’s premium W Collection appliances have been created to change the way you live your life. They offer a fusion of leading edge design and the most advanced technology so you can always achieve the best results,” said Dario Cacciatore, Senior Product Director Refrigeration, Whirlpool EMEA. “With the new W Collection 4 Doors fridge freezer, this philosophy is brought to life in your kitchen.”

Intelligent food preservation
At the heart of the new W Collection 4 Doors range is Whirlpool’s unique 6TH SENSE technology, a set of smart sensors and intuitive functionalities that create the optimal environment for food preservation and make your every day experience effortless.

The intuitive 6TH SENSE FreshLock automatically detects temperature variations in the freezer compartment to restore the optimal environment to preserve fresh food for longer. By minimizing temperature fluctuations in the freezer, freezer burns are reduced by up to 50%, preserving quality and color of food.

Thanks to the FastFreeze feature, there’s no more waiting for your food to freeze – simply push the button to accelerate the freezing process. By freezing faster, this rapid process optimally retains all food’s quality. Even automatic defrosting is enhanced by the W Collection 4 Doors: SmartDefrosting uses smart sensors inside the cavity to track the temperature and only activates the defrost mode when needed to help save energy.

Freeze your way with the FlexiFreeze Compartment
Your needs are not the same, day in day out. That’s why the spacious FlexiFreeze compartment lets you select the correct temperature level for whatever you need to store. For incredible everyday versatility, the FlexiFreeze compartment can be adapted to three different temperatures to cover the breadth of freezing requirements:

    • Soft Freeze – For food that you intend to consume within a week, the 7ºC Soft Freeze mode lets you avoid the defrosting process and even place food directly from the freezer into the pan.
    • Mild Freeze at -12ºC is ideal for frozen fruit, and for keeping desserts and ice creams ready to serve.
    • Deep Freeze at -18ºC is perfect for retaining the nutritional value of food for longer.

Pure design, inside and out
Whirlpool has created its premium W Collection appliances with your unique style in mind. The W Collection 4 Doors has been designed to be elegant and contemporary from every angle. Inside and out, it has been designed with a focus on excellence to combine leading-edge product design and advanced performance.

The range is uniquely designed with a slim fit in order to sensitively integrate into modern kitchens. As well as maintaining harmony with the surrounding furniture, Zen Technology powered by the Silent Inverter Compressor motor reduces noise to only 37.5dB to ensure a soothing ambience in your home. Even interior lighting has been designed for the ultimate user sensitivity, with Gradual Lighting, that turns on gently when you open the doors to give your eyes time to adjust to the light in comfort.