Innovation
We are driven by meaningful innovation that improves lives at home.
Our 115-year legacy isn't just about time; it’s about trust. From our midwestern roots, we’ve grown into a global industry powerhouse stewarding iconic brands while maintaining an unwavering commitment to the consumers we serve. Our spirit of winning got us here and it continues to drive us forward.
We don’t just dream up big ideas; we build products that families rely on, delivering meaningful innovation that improves lives today and for generations to come.
More About Product Innovation at Whirlpool Corporation
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The Best of Design: KitchenAid® earns Red Dot and iF Design AwardsSep 24, 2025 -
Whirlpool Brand Launches Spin&Load Dishwasher Rack, the Most Inclusive Lower-Level Dishwasher Rack Design On the MarketJun 6, 2025 -
Whirlpool Corporation named one of America's Most Innovative Companies 2025 by FortuneMar 31, 2025 -
Whirlpool Corporation’s SlimTech™ Insulation Technology Wins “Innovation by Design” Honors from Fast CompanyJul 23, 2024 -
Matter 1.3 Update Sets Connectivity Standard for Kitchen and LaundryMay 9, 2024 -
Whirlpool Corporation named one of Fortune’s Most Innovative Companies for 2024Apr 1, 2024 -
Whirlpool Corporation and BORA Introduce Revolutionary Induction Downdraft Cooktop Technology to North AmericaFeb 28, 2024 -
Whirlpool Corporation Unveils Revolutionary SlimTech™ Insulation Technology – The Latest in a History of InnovationNov 13, 2023 -
Whirlpool Corporation Helps Build Foundation for Cross-platform Home Appliance ConnectivityNov 2, 2023