Innovation
We are driven by meaningful innovation that improves lives at home.
Our 115-year legacy isn't just about time; it’s about trust. From our midwestern roots, we’ve grown into a global industry powerhouse stewarding iconic brands while maintaining an unwavering commitment to the consumers we serve. Our spirit of winning got us here and it continues to drive us forward.
We don’t just dream up big ideas; we build products that families rely on, delivering meaningful innovation that improves lives today and for generations to come.
More About Product Innovation at Whirlpool Corporation
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Whirlpool brand brings home two Twice VIP awardsNov 4, 2021 -
Whirlpool Brand Honored Across Two Categories In Fast Company’s 2021 Innovation By Design AwardsOct 29, 2021 -
Good Housekeeping Recognizes Whirlpool Brand Best Cleaning Product Awards, Most Innovative Washing MachineOct 4, 2021 -
Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space ProgramJun 25, 2021 -
Whirlpool Corporation’s head of global design J Mays set to retire; company welcomes veteran design leader Tisha Johnson as replacementJun 16, 2021 -
Innovating to make life easier at homeApr 12, 2021 -
The new Whirlpool App is now available!Mar 18, 2021 -
KitchenAid brand’s new color of the year for 2021 couldn’t be more sweetFeb 22, 2021 -
U.S. News & World Report Names Whirlpool Brand Among Best Products of 2021Feb 18, 2021