Jenn-Air recently debuted its sleek cooking modules and new advancements to its connected appliances to an audience of more than 40,000 affluent consumers and design professionals attending the Architectural Digest Design Show (ADDS). This highly anticipated luxury design event, held annually in New York, showcased more than 400 brands in categories ranging from kitchen and bath to lighting and custom furniture.
“This show offers a valuable opportunity to engage with and share our latest luxury appliance innovations with a discerning audience of design aficionados,” notes Jenn-Air marketing director Brian Maynard. “This audience is looking for the best, and we were excited to spotlight the beautiful design, disruptive technology and best-in-class performance represented by our latest offerings.”
This year, its 10th as a major sponsor, Jenn-Air product announcements included the brand’s collaboration with Amazon Alexa to further elevate the connected wall oven’s capabilities with voice control. Using a device like the Amazon Echo or Dot with Alexa and Amazon’s Alexa app, consumers equipped with a Jenn-Air Connected Wall Oven and home WiFi will soon be able to use simple voice commands for everything from preheating and setting timers to changing temperatures and cooking modes.
Other introductions at the show included a new collection of 15” module cooktops that enable cooks to customize their cooking options with a variety of modules or add on to an existing cooktop. The collection, scheduled to roll out this summer and fall, will include a single burner cooktop with a wok ring, a two-burner gas cooktop, a chrome-infused griddle, a unique induction wok with a concave bowl, and an induction cooktop.
In addition to its extensive appliance display, a kitchen-themed Jenn-Air Master Class Theater once again served as the presentation stage for panel discussions presented by Architectural Digest and the Wall Street Journal. During the four-day event, 12 panels featured 46 industry experts from David Rockwell to Tim Gunn, with an estimated audience of several thousand. Jenn-Air also sponsored the keynote address featuring Architectural Digest Editor-in-Chief Amy Astley and Los Angeles-based designer Martyn Lawerence Bullard.
Jenn-Air also partnered with Architectural Digest to offer a complete suite of Jenn-Air appliances, valued at more than $25,000, to one lucky sweepstakes winner chosen at random from nearly 50,000 entries. This year’s winner is a designer from New York area design firm Tersigni Palachek.
The brand’s presence at the show also included the Jenn-Air connected kiosk, offering attendees a place to recharge and enjoy an espresso or coffee made with the brand’s built-in coffee system. Located outside the entrance to the Jenn-Air Master Class Studio, the kiosk featured a charging station for mobile or electronic along with an interactive wall oven display. In addition, a beautifully propped Obsidian refrigerator was displayed inside the Master Class Studio.
Highlights of the show and Jenn-Air brand’s participation were posted throughout the weekend at jennair.com, facebook.com/jennair, instagram.com/jennairusa and twitter.com/jennairusa. Video content including a “Top Picks” segment hosted by architect and interior designer Campion Platt was created and distributed nationally to broadcast on online outlets. Results to date include 215 broadcast airings reaching an audience of more than eight million viewers. Combined with digital airings and other press efforts, the brand reached a potential audience exceeding 100 million. Videos can be viewed here: http://www.dssimon.com/MM/