Privacy Notice and Your Privacy Rights – United States and Canada

I.  INFORMATION WE COLLECT

“Personal Information” is information that relates to, describes, is capable of being associated with, or could reasonably be linked (directly or indirectly) with you or your household, and may include Usage Information. “Usage Information” refers to device, Internet and network activity information that Whirlpool, our business partners, and our service providers collect, including information about how you interact with our Services, emails, advertising, and content. We may combine Usage Information with other Personal Information we have about you.

We collect information you provide to us, Usage Information, and may also receive information from other parties, as further described below.

1. Information you provide directly to us

You may provide your Personal Information in a variety of situations, including when you sign up for a Whirlpool account, contact us, sign up to receive communications from us, purchase a product or service, submit your product registration, submit a customer service or rebate request, enter a sweepstakes or contest, provide us feedback or survey responses, or otherwise use any of the Services. Categories of Personal Information you provide may include:

• Identifiers and Contact information, such as your name, email address, mailing address, social media information, and phone number
• Demographic information, such as your gender, birth date, and age
• Billing and payment information, such as your credit card number and billing address
• Whirlpool account information, including your user name, account number, and password
• Product and ownership information and purchase history
• Your general location, such as through your ZIP code or IP address
• The precise location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals) including in connection with the Smart Appliance connection process
• Preferences, such as product wish lists, order history, and marketing preferences
• Feedback about our products and services
• Other information that you submit, post, or otherwise choose to share with us

Some of this information may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction.

We also may give you the option of submitting Personal Information, such as email address, of other individuals so we can send them invitations to use the Services (for example, to let them connect to your Smart Appliance or to send them a gift, special offer, or invitation).

Our Services may also collect images, video, audio, or other content. For example, a Smart Appliance might capture images of your food to recognize and automatically cook it; you might submit photos of suspected product issues so that we can help you resolve them. Or you might tell us what cooking or laundry task you are performing so we can offer you customized tips. We might also collect information from you to help us improve our products and services.

We may use information that you provide to draw inferences about you, such as your preferences and characteristics.

2. Usage Information.

Usage Information we collect may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); (ii) the type of browser and operating system you use; (iii) your Smart Appliance ID, serial and part numbers, other device identifiers, and IP address, including when you connect a Smart Appliance to our network; (iv) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (v) if you use our App, where you downloaded it and how often you use it. We may collect other Usage Information about your online sessions, such as the URL you came from to get to our Websites, the sites you visit when you leave us, and the method you used to browse away from the page. This may include Website page and App interaction information and other electronic communications and content from your use of the Website and App. This might also include the date, time, and location of your visit; the areas of the Website and App you visit and for how long; what search terms, contact information, or other data you enter; mouse movements; screen captures; products or content you view; or links you click.

After you connect a Smart Appliance to our network, we may automatically collect Usage Information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, and aspects of its environment that may affect how it operates (such as input voltage, signal strength, and air temperature). We may also track and collect App usage data, such as the date and time the App accesses our servers, your interactions with the App, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance.

Cookies and Other Tracking Technologies. Our Services use tracking technologies to collect Personal Information, including Usage Information. These tracking technologies include, by way of example, cookies, pixels, and tags. While these technologies operate in different ways, in general, they allow us, our service providers, and other third parties to collect and combine information about your online activities over time and across different websites and apps. For example, they allow us to determine how many people are visiting our Websites and other analytics, whether visitors are new or repeat visitors, which pages visitors are viewing and for how long, how people are interacting with our sites, how well certain online advertising campaigns are converting, and other similar usage data. When used in our e-mail communications, they can tell us information such as how you interact with the e-mail, when and whether an e-mail was opened, if and how many times it was forwarded, and what links users click within the e-mail. They support the way we serve our ads, measure the effectiveness of our ads, and to determine the content and advertising to offer you based on your interests. Based on tracking information, we, our service providers, and other third parties can adjust the content, products, services, advertisements, and promotions we provide to better meet your interests, and make you aware of Whirlpool products, services, and offers in which you may be interested. We also use cookies and similar technologies to help us determine when you may have left things in your online shopping cart, and use this information to contact you (e.g. via text or email) and to remind you about the items left in your cart.

To support these activities, we and our partners may use information about your visits, how you use our Services, how you engage with our emails or offers, your other interactions with us, and your interactions with other third parties and other websites.

In addition to the above-mentioned functions, cookies and other tracking technologies can also perform functions that are necessary to the operation of a website or important to the performance and functionality of the site. For example, we use cookies to improve your experience on our Websites, such as to allow you to return to the Website more easily, hold your shopping cart, or save your language preferences.

The length of time that information about you is tracked depends on the type of cookie: we use both session cookies (which generally expire when you close your browser) and persistent cookies (which remain on your device for an extended period of time).

For more information on use of tracking technologies for ads and how to limit that use, see the “Interest-based Advertising” and “Your Privacy Rights” sections below.

3. Information Provided From Other Parties

We may receive Personal Information about you from our vendors and other third-party sources, including commercially-available sources, providers of third-party products or services like companies who market and sell extended warranty or service plans for our products, providers of repair services for your appliances, and companies that sell products under our brand names through licensing arrangements. Social media platforms and advertising partners may also give us information about you. We may combine Personal Information we receive from third parties with other Personal Information that we have collected for the purposes described in this Privacy Notice.

We may also receive information from other parties’ products or services that you connect to the Services.  For example, if you connect your Smart Appliance to another party’s smart home service, that party’s service might transmit data to your Smart Appliances, Apps, or us.

We may offer device- or operating system-based authentication such as fingerprint or face unlock as a log-in method of accessing certain Services. We are notified as to whether the authentication was successful, but  we do not have access to the fingerprint or facial data.

Your friends and family may also share with us some Personal Information about you, such as your email address, so we can send you invitations to use the Services (e.g., to let you connect to their Smart Appliance or to send you a gift, special offer, or invitation).

IV. INTEREST-BASED ADVERTISING

We and certain third-party partners may place advertisements for our products and services on websites, apps, and platforms operated by others. As explained, we, our service providers, and other third parties may use cookies, pixels, tags, and other similar tracking technologies on your browser or device when you use our Services. We comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). If you would prefer not to receive certain interest-based advertising, you can opt-out of this activity at the DAA website at optout.aboutads.info, optout.networkadvertising.org, optout.privacyrights.info, and aboutads.info/appchoices (U.S. residents) or Digital Advertising Alliance of Canada (DAAC) website at https://youradchoices.ca/en/tools (Canadian residents). You can configure your mobile device privacy or advertising settings via “limit ad tracking” on an iOS device or “opt out of interest-based ads” on an Android device to limit how apps track activity for advertising purposes. Certain options you select and choices you make with respect to opt-out preference signals may be linked to your account across certain US Whirlpool domains, where possible, if you are logged in. However, other options you select and choices you make are browser, website and device-specific. If you clear your cookies or your browser’s cache, you may need to set your preferences again.

Your browser may offer you a “Do Not Track” option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities. However, our websites do not support Do Not Track requests at this time.

Please note that even if you choose to remove your information or opt-out, you will still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.

V. YOUR RIGHTS

You have certain choices regarding your Personal Information. Some of these choices and rights may vary based on where you live. Whether you have some or all of these rights will depend on the laws of your jurisdiction, as described below. We will not discriminate against you because you exercise these rights.

Your Right to Opt-Out of Marketing. You may inform us that you do not want Whirlpool to use your Personal Information to provide you with offers or send you newsletters, emails or other marketing communications, by sending your request using the information in the Contact Us section of this Notice (below). You may also unsubscribe from receiving promotional communications from a Whirlpool brand by clicking on the unsubscribe link provided in that brand’s promotional emails. However, please note that you cannot opt-out from all communications, as Whirlpool and its brands may need to send you information related to your products (for example, warranties or service reminders), your orders, or your accounts.

Your Right to Revoke Consent. You may also use the contact information in the Contact Us section below to withdraw your prior consent, including your consent to share your Personal Information with other parties (other than our service providers), or to request removal of your Personal Information from our message boards, blogs, or other interactive features on our Websites, subject to certain exceptions, such as our legal and contractual obligations. In some cases, we may not be able to remove your Personal Information, in which case we will let you know why.

Your Ability to Review/Correct. You may have the right to request that we correct your Personal Information, such as when the information is inaccurate, incomplete or no longer up to date. To make a request, contact us using the information provided in the Contact Us section and your request will be processed and fulfilled in accordance with any applicable laws.

Your Ability to Delete Information. You may have the right to request that we delete your information . To make a request, use our webform available at whirlpoolcorp.com/privacy or contact us using the information provided in the Contact Us section, below. Your request will be processed and fulfilled in accordance with any applicable laws. Please note that your information may not be deleted in its entirety from our systems, including in view of legal exceptions or obligations we have to retain certain data. We may also retain backup copies of your information, including to assist with any legal obligations, resolve disputes, and enforce our agreements. We will retain your information for as long as necessary to fulfill the purposes of processing described in this Notice. Keep in mind that we may have multiple accounts for you, and updating or deleting one account may not update or delete all of them — for example, your website account may differ from your App account.

Your Ability to Opt-Out of Sale / Targeted Advertising. If you reside in jurisdictions where these rights are available, you may request to opt out of the “sale” of Personal Information, as well as certain types of “behavioral” or “targeted” advertising based on information collected about you on non-affiliated websites, applications, or services (each as defined under applicable laws). Your request will be processed and fulfilled in accordance with any applicable laws. To make a request, click the Do Not Sell or Share My Personal Information link in the footer of our US websites, use our webform available at whirlpoolcorp.com/privacy, or contact us using the information provided in the Contact Us section, below. Certain options you select and choices you make with respect to opt-out preference signals may be linked to your account across certain US Whirlpool domains, where possible, if you are logged in. However, other options you select and choices you make are browser, website and device-specific. If you clear your cookies or your browser’s cache, you may need to set your preferences again. 

Your Ability to Access Information (For California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and Canadian Residents): If you live in these jurisdictions, you have the right to request access to your Personal Information and, where technically feasible, to request a portable copy of your Personal Information (as defined under and subject to applicable law). Oregon and Minnesota  residents may request a list of the third parties (other than natural persons) to which Whirlpool has disclosed personal information. You may also have the right to confirm or obtain information about the processing of your Personal Information. To make a request, use our Data Access webform available at whirlpoolcorp.com/privacy, or contact us using the information provided in the Contact Us section, below.

Your Ability to Appeal (For Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia Residents): If you live in these jurisdictions, you may have the right to submit a formal appeal if you are not satisfied with the outcome of your request. Please send appeals directly to whirlpool_privacy@whirlpool.com, with “Global Data Protection Officer: Appeal” in the subject line.

Your Smart Appliances Choices. You may choose to receive notifications about your Smart Appliance (such as notification of cycle completion) through our Apps. You may select which notifications you would like to receive, or disable notifications, by changing your app or operating system settings.

You can delete your Smart Appliance from within your App at any time, or delete your App account at any time within your App. When you take either of these steps, your Smart Appliance will stop transmitting data to Whirlpool. To confirm that your Smart Appliance is not transmitting data to Whirlpool, double check that your Smart Appliance is disconnected from your router (such as by resetting your Smart Appliance’s network settings or having your appliance “Forget” your home network). This will prevent you from being able to use the connected features of your Smart Appliance. If you disconnect your Smart Appliance from our network, we will continue to handle and protect any information we have previously received in accordance with this Privacy Notice.

California Residents: Your California Privacy Rights. If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes. As described above, we may share your Personal Information with companies that market or provide products and services for our brands (such as, for example, service plans and extended warranties), unless you opt out from our marketing communications, or, where required by law, unless you have consented. To opt-out or submit a Shine the Light request, contact us at whirlpool_privacy@whirlpool.com.

California residents also have the right to make the following requests. You have the right not to receive discriminatory treatment by Whirlpool for exercising privacy rights, and we will not discriminate against you because you exercise any of these rights.

• Access / Disclosure – You can request that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected the Personal Information, the categories of Personal Information we sold or disclosed, our business or commercial purpose for collecting and selling your Personal Information, the categories of third parties with whom we shared your Personal Information, and the specific pieces of Personal Information we collected about you over the past 12 months.
• Deletion – You can request that we delete your Personal Information that we maintain about you, subject to certain exceptions.
• Correction – You can request that we correct your Personal Information that we maintain about you.
• Opt-out of Sale or Sharing – You can request to opt-out of the sale or sharing of your Personal Information by (1) clicking the Do Not Sell or Share My Personal Information link in the footer of our websites and (2) using our webform available at whirlpoolcorp.com/privacy or contacting us using the information provided in the Contact Us section, below. For purposes of this section, “sell” means the transfer of your personal information to a third party for monetary or other valuable consideration, and “sharing” means any disclosure of personal information (renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means) to third parties for cross-contextual behavioral advertising purposes, each subject to certain exceptions set forth in applicable California law. Certain options you select and choices you make with respect to opt-out preference signals may be linked to your account across certain US Whirlpool domains, where possible, if you are logged in. However, other opt-outs of cookie-based tracking for certain advertising purposes will be specific to the device, website, and browser you are using, and will be deleted whenever you clear your browser’s cache or cookies. Your opt-out of mobile app tracking is specific to the device you are using.

California residents can make an access or deletion request by using the forms available at whirlpoolcorp.com/privacy, contacting us using the information in the “Contact Us” section of this Privacy Notice (below), or by calling toll-free at (866) 698-2538.

Where appropriate or required by law, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information and whether you have an account with us. If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies him/herself as an authorized agent. We may require written proof of the agent’s permission to make a request on your behalf, and we may need to verify your identity directly.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, for purposes of these requests under this section of the Privacy Notice, Personal Information does not include information we have collected as a service provider to our clients.

To view metrics on data subject requests made under the California Consumer Privacy Act that we have received, click here.

We may collect California residents’ Personal Information, like contact information, in connection with a financial incentive, such as a rebate, discount, special pricing or other promotional offer. Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by electing not to participate or contacting us using the information in the “Contact Us” section of this Privacy Notice.

We also want our California residents to know the following regarding our data collection, use, and disclosure of Personal Information in the past twelve months:

• We collect and use the following categories of Personal Information for the business and commercial purposes described in this Privacy Notice: Identifiers; contact and payment information; characteristics of protected classifications under California or federal law (such as demographic information like age and gender); commercial information; internet or other electronic network activity information; geolocation data; audio, electronic or visual information; and inferences. 
• We collect and use these categories of Personal Information for the business and commercial purposes described in Section II of this Privacy Notice.
• We collect these categories of Personal Information from the sources described in Section I above, including from you and your devices; our business partners and service providers; our affiliates and subsidiaries; commercially-available sources; social media platforms; and providers of third-party products or services.
• We disclose each of these categories of Personal Information for our business and commercial purposes (as described in this Privacy Notice) to the categories of parties described in Section III of this Privacy Notice.
• We may “sell” or “share” (as defined under California law) the following categories of Personal Information based on our use of cookies and other tracking tools, or our relationships with companies that market or provide products and services for our brands (such as service plans and extended warranties): Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences.

Nevada Residents. If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make a request, email us at the address in the “Contact Us” section of this Privacy Notice, below, with “Nevada Do Not Sell” in the subject line.

VI. DATA SECURITY AND RETENTION

Data Security. We are committed to maintaining the security of the data you provide to us. We use reasonable organizational, technical, and administrative measures designed to protect Personal Information that we store or otherwise process, including preventing loss or theft and unauthorized access, use, disclosure or alteration of Personal Information. We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have any security concerns (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us using the information in the “Contact Us” section below.

Depending on the volume and sensitivity of the information, the purposes for which it is processed, and the format in which it is stored, we implement a combination of measures to protect your Personal Information, including:

• Policies and procedures governing the protection of Personal Information throughout its lifecycle, including roles and responsibilities of Whirlpool personnel, processes and points of contact for handling privacy complaints, and records retention policies;
• Policies and procedures governing information security, confidentiality, and access limitation;
• Technical protection measures, including safeguards such as encryption, firewalls, passwords, antivirus software and similar measures;
• A designated Global Data Protection Officer and other privacy professionals to monitor compliance with applicable privacy laws; and
• Employee privacy and data security training.

Retention. We retain your Personal Information in accordance with applicable retention policies, and for as long as it is reasonably necessary for the purposes for which the Personal Information was collected. We also retain information as otherwise required by law. The criteria used to determine our retention policies include the length of our relationship with you, your requests, ongoing obligations such as contracts and services, and our legal obligations.

Cross-border transfers. As Whirlpool operates a global business, we and some of our service providers may also access, process or store Personal Information outside of the country, state, or province where you reside. As a result, this information may be subject to the law of that foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

VII. SERVICES FROM OTHER PARTIES

Our Services may contain links to websites, apps, and platforms owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy notice of each website you visit. This Privacy Notice does not address, and we are not responsible for, the privacy or other practices of any other parties.

VIII. USE BY CHILDREN

Our Services are not directed to individuals under the age of 16. We do not seek or knowingly collect information from individuals under the age of 16, and we request that such individuals do not provide Personal Information through our Services.

IX. UPDATES TO THIS PRIVACY NOTICE

We may occasionally update this Privacy Notice. Please review the “Effective Date” at the top of this page to see when this Privacy Notice was last revised. If we make any material changes we will notify you as required by law, which may include by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Your use of the Service(s) following these changes means that you acknowledge the revised Privacy Notice.

X. CONTACT US

If you have any questions or complaints about this Privacy Notice or our handling of your Personal Information, please contact us by email at whirlpool_privacy@whirlpool.com, call us toll-free at (866) 698-2538, or please write to us at the following address:

Global Data Protection Officer
Whirlpool Corporation
2000 N. M-63
MD 3599
Benton Harbor, MI 49022
U.S.A.

We try to respond to general privacy inquiries within 30 days or as otherwise required by law. Requests to opt-out from our marketing will be processed within 10 business days.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.