Privacy Notice & Your Privacy Rights – United States and Canada

I.  INFORMATION WE COLLECT

We collect two types of information: Personal Information and Other Information. “Personal Information” is information that can be used to identify or is reasonably linkable to you as an individual, and may include Usage Information (defined below). “Other Information” is information that is not reasonably linkable to an identifiable individual, including information that has been de-identified or aggregated.

PERSONAL INFORMATION

1. Information you provide directly to us

You may provide your Personal Information in a variety of situations, including when you sign up for a Whirlpool account, contact us, sign up to receive communications from us, purchase a product or service, submit your product registration, submit a customer service request, enter a sweepstakes or contest, provide us feedback or survey responses, or otherwise use any of the Services. Personal Information you provide may include:

• Contact information, such as your name, email address, mailing address, social media information, phone number, etc.
• Billing and payment information, such as your credit card number and billing address
• Whirlpool account information, including your user name, account number, and password
• Product and ownership information and purchase history
• Preferences, such as product wish lists, order history, and marketing preferences
• Feedback about our products and services
• Other information that you choose to share with us

We also may give you the option of submitting Personal Information, such as email address, of other individuals so we can send them invitations to use the Services (for example, to let them connect to your Smart Appliance).

Our Services may collect images, video, audio, or other content. For example, a Smart Appliance might capture images of your food to recognize and automatically cook it, you might submit photos of suspected product issues so that we can help you resolve them, or you might tell us what cooking or laundry task you are performing so we can offer you customized tips. We might also collect information from you to help us improve our products and services.

2. Usage Information.

Whirlpool, our business partners, and our service providers may use technologies that collect information about how you interact with our Services, emails, advertising, and content (“Usage Information”). Usage Information may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); (ii) the type of browser and operating system you use; (iii) your Smart Appliance ID, serial and part numbers, and the IP address of your home router when you connect a Smart Appliance to our network; (iv) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (v) other information about your online session, such as the URL you came from to get to our Websites and the date and time you visited our Websites or used our Apps.

After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, and aspects of its environment that may affect how it operates (such as input voltage, signal strength, and air temperature). We may track and collect App usage data, such as the date and time the App accesses our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance.

The technologies used to collect Usage Information include but are not limited to:

Cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We use cookies to improve your experience on our Websites, such as to allow you to return to the Website more easily, hold your shopping cart, or save your language preferences.  Our service providers and business partners may also use cookies and other tracking technologies to collect information from visitors to our Websites.

We use both session ID cookies and persistent cookies:

• A session ID cookie expires when you close your browser. We use session cookies to make it easier for you to navigate our Websites.
• A persistent cookie remains on your device for an extended period of time. We set a persistent cookie to store your account settings so we can identify you the next time you visit or enable some functions on our Websites. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.

California residents can learn more about how to manage cookie preferences by clicking on the Do Not Sell My Personal Information link that may be in the footer of those websites. Your Internet browser may also provide you with the ability to delete cookies. If you limit or reject cookies, your ability to use our Websites may be limited.

Web Beacons. Web beacons (also known as “clear GIFs” or “tracking pixels”) are tiny electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used in our web pages, web beacons may tell us such things as: how many people are visiting our Websites, whether they are one-time or repeat visitors, which pages they viewed and for how long, how well certain online advertising campaigns are converting, and other similar usage data. When used in our e-mail communications, web beacons can tell us information such as the time an e-mail was opened, if and how many times it was forwarded, and what links users click within the e-mail. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, and make you aware of Whirlpool products, services, and offers in which you may be interested.

3. Information Provided From Other Parties

We may receive Personal Information about you from our vendors and other third-party sources, including commercially-available sources, social media platforms, and providers of third-party products or services like companies who market and sell extended warranty or service plans, or provide repair services for your appliances. We may combine this Personal Information with other Personal Information that we have collected. We may also receive information from other parties’ products or services that you connect to the Services. For example, if you connect your Smart Appliance to another party’s smart home service, that party’s service might transmit data to your Smart Appliances, Apps, or us.

We may offer device- or operating system-based authentication such as fingerprint or face unlock as a log-in method of accessing certain Services. We are notified as to whether the authentication was successful, but we do not have access to the fingerprint or facial data.

OTHER INFORMATION

We may de-identify or aggregate Personal Information and Usage Information to create Other Information. We use Other Information for a variety of purposes, including to understand our customers and improve our products and services.

II. HOW WE USE INFORMATION

Personal Information. We use Personal Information to provide, support, and improve our products and services, to operate, maintain, and improve the Services, for troubleshooting and maintenance (including for warranty purposes), to better understand how our products and Services are used, to communicate with you about your account or appliance (including for product service and warranty issues), to conduct surveys, to better understand consumers’ interests related to our products and services, to administer and evaluate your eligibility for offers and promotions, for research and development, to verify requests made pursuant to this Privacy Notice, for security purposes, and, if necessary, prohibit or restrict access to our Services. We also use Personal Information to send marketing and to offer products, services, and customized offers from our various brands and from selected other parties. For example, we may send you a notification when your Smart Appliance needs to be replenished with a refill or replacement item and may direct you to a third-party business partner from which you can purchase that item. We may also provide you with customized offers, such as warranties or accessories, based on your use of the Services. We may also use your Personal Information to better understand what products and services interest you.

We may also use your Personal Information in other ways we notify you about at the time we collect your Personal Information. In Canada or where otherwise required by law, we will obtain your consent for marketing activities.

Other Information. We may use Other Information for any purpose, unless prohibited by law. Where Other Information is combined with Personal Information, we will treat this combined information as Personal Information as long as it stays combined.

III. DATA SHARING

We may share Other Information with other parties for any purpose, unless prohibited by law. We may also share your Personal Information in the following circumstances:

• With Our Affiliates. We may share your Personal Information with Whirlpool Corporation’s family of affiliated companies and brands.
• With Our Service Providers and Vendors. We may share your Personal Information with our service providers and vendors to allow them to provide services (such as data analysis, marketing, surveys, data hosting, information technology, payment or loan processing, customer support, service plan or warranty services, advertising services, email delivery, and auditing.)
• With Business and Advertising Partner. We may share your Personal Information with companies that market or provide products and services for our brands (for example, service plans, extended warranties, and repair or warranty services), unless you opt out from our marketing communications or, in Canada or where otherwise required by law, when you have consented. If you choose to log into a Whirlpool account through a social networking or authentication service, Whirlpool and that service may share certain information with each other about you and your activities. If you connect or integrate your Smart Appliance with another company’s smart home product or service, we may share data regarding your Smart Appliance with the other company. Additionally, with your consent, we may share your Personal Information with other parties to allow them to send you marketing communications about their own products and services. Cookies and tracking technologies may be used on our Services, which allows us and advertising networks, social media companies, and other providers to place or display ads relevant to you on our Services, as well as on other websites, apps, services, and devices you may use. We may share hashed contact information from our marketing database with social media or advertising companies (e.g., Facebook, Google, Pinterest, etc.), which — if you have an account with those companies — may be used to serve you ads more likely to be relevant to you and to serve ads to other people that these companies believe are similar to you (sometimes known as “LookAlike Audiences” or “Similar Audiences”). Many social media and advertising platforms (including Google and Facebook) allow you to configure your ad settings through your account on their platforms. You may also opt out of such sharing by contacting our Privacy Office and asking to be opted out of marketing.
• Public Posts. When you post comments or content (such as reviews or recipes) on message boards, blogs, or other interactive features in connection with our Services, your name, city, state, and additional information may be viewable by others. Be careful when deciding to make any of your Personal Information available through the Services. If you use any social media features offered through the Services, such as a Like button, share button, or other features, these features may collect your information, such as your IP address or which page you are visiting, and may set cookies to enable the features. Your interactions with these features are governed by the privacy policies of the social media platforms.
• With Other Users of the Smart Appliance. If you choose to allow others to connect to your Smart Appliance or accept an invitation to connect to another user’s Smart Appliance, the other users of the Smart Appliance may be able to view information related to your usage. If you sell or give away the Smart Appliance, we may share Other Information related to that smart appliance with the new owner (for example, total number of cycles that the Smart Appliance has run).
• Legal Disclosure. We may use or disclose Personal Information or Other Information as we believe necessary: (1) if we determine a policy violation has occurred, to enforce our rights, or to enforce our Terms of Use; (2) if we believe such disclosure is necessary to identify, contact, or bring legal action regarding the rights and property of Whirlpool or its affiliates; (3) to enforce our rights or protect against unauthorized access to our systems or other inappropriate use of our Services, products, or other services; (4) to comply with laws, regulations, court orders and subpoenas or similar requests for information by authorities; (5) to protect your safety and the safety of others; and (6) to assist us in fraud prevention or investigation.
• Business Transfer. We may disclose Personal Information or Other Information in connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

IV. INTEREST-BASED ADVERTISING

Select parties may place advertisements for our products and services on websites operated by others. These parties may use cookies and web beacons to measure the effectiveness of our ads and to determine the content and advertising to offer you based on your interests. To support these activities, Whirlpool, our service providers, and business partners may use information about your visits to our and other websites. We comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). If you would prefer not to receive interest-based advertising, you can opt-out of this activity at the DAA website at http://www.aboutads.info/choices/ (U.S. residents) or Digital Advertising Alliance of Canada (DAAC) website at https://youradchoices.ca/en/tools ( Canadian residents). You can configure your mobile device privacy or advertising settings via “limit ad tracking” on an iOS device or “opt out of interest-based ads” on an Android device to limit how apps track activity for advertising purposes. Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again.

California residents can learn more about how to manage cookie preferences by clicking on the Do Not Sell My Personal Information link in the footer of our websites.

Your browser may offer you a “Do Not Track” option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities. However, our websites do not support Do Not Track requests at this time.

Please note that even if you choose to remove your information or opt-out, you will still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.

V. YOUR RIGHTS

Your Right to Opt-Out. You may inform us that you do not want Whirlpool to use your Personal Information to provide you with offers or send you newsletters, emails or other marketing communications, by sending your request using the information in the Contact Us section of this Notice (below). You may also unsubscribe from receiving promotional communications from a Whirlpool brand by clicking on the unsubscribe link provided in that brand’s promotional emails. However, please note that you cannot opt-out from all communications, as Whirlpool and its brands may need to send you information related to your products (for example, warranties or service reminders), your orders, or your accounts.

You may also use the contact information below to withdraw your previous consent to share your Personal Information with other parties (other than our service providers), or to request removal of your Personal Information from our message boards, blogs, or other interactive features on our Websites. In some cases, we may not be able to remove your Personal Information, in which case we will let you know why.

Your Ability to Review/Correct. You may review, correct, or update your Personal Information by contacting us, or if you are a registered user, through your account settings. After your account is deleted/terminated, your information may not be deleted in its entirety from our systems. We may retain backup copies of your information, including to assist with any legal obligations, resolve disputes, and enforce our agreements. We will retain your information for as long as necessary to fulfill the purposes of processing described in this Notice. Keep in mind that we may have multiple accounts for you, and updating or deleting one account may not update or delete all of them — for example, your website account may differ from your App account.

Your Smart Appliances Choices. You may choose to receive notifications about your Smart Appliance (such as notification of cycle completion) through our Apps, which may include notifications through text message or email. You may select which notifications you would like to receive, or disable notifications, by changing your settings.

You can delete your Smart Appliance from within your App at any time, or delete your App account at any time within your App. When you take either of these steps, your Smart Appliance will stop transmitting data to Whirlpool. To confirm that your Smart Appliance is not transmitting data to Whirlpool, double check that your Smart Appliance is disconnected from your router (such as by resetting your Smart Appliance’s network settings or having your appliance “Forget” your home network). This will prevent you from being able to use the connected features of your Smart Appliance. If you disconnect your Smart Appliance from our network, we will continue to handle and protect any information we have previously received in accordance with this Privacy Notice.

California Residents: Your California Privacy Rights. If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes. As described above, we may share your Personal Information with companies that market or provide products and services for our brands (such as, for example, service plans and extended warranties), unless you opt out from our marketing communications, or, where required by law, unless you have consented. To opt-out or submit a Shine the Light request, contact us at whirlpool_privacy@whirlpool.com.

California residents also have the right to make the following requests. We will not discriminate against you because you exercise any of these rights.

• Access – You can request that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected the Personal Information, the categories of Personal Information we sold or disclosed, our business or commercial purpose for collecting and selling your Personal Information, the categories of third parties with whom we shared your Personal Information, and the specific pieces of Personal Information we collected about you over the past 12 months.
• Deletion – You can request that we delete your Personal Information that we maintain about you, subject to certain exceptions.
• Opt-out – You can request to opt-out of the sale of your Personal Information by either clicking the Do Not Sell My Personal Information link in the footer of our websites, or contacting us using the information provided in the Contact Us section, below. For purposes of this section, “sell” means the transfer of your personal information to a third party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable California law. Whirlpool Corporation and Yummly — part of the Whirlpool Corporation family of brands and a Whirlpool Corporation subsidiary — are a common business for purposes of the California Consumer Privacy Act. Your opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache or cookies. Your opt-out of mobile app tracking is specific to the device you are using.

California residents can make an access or deletion request by using our Data Access webform, our Data Deletion webform, contacting us using the information in the “Contact Us” section of this Privacy Notice (below), or by calling toll-free using the information in the Contact Us section on our branded websites.

Where appropriate or required by law, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information and whether you have an account with us. If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies him/herself as an authorized agent.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, for purposes of these requests under this section of the Privacy Notice, Personal Information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to our clients.

To view metrics on data subject requests made under the California Consumer Privacy Act that we have received, click here.

We may collect California residents’ Personal Information, like contact information, in connection with a financial incentive, such as a discount, special pricing or other promotional offer. Our offers and incentives generally reflect the value of the relationships that we have with the individuals who participate in these programs. Participation in these programs is voluntary and you may withdraw at any time by electing not to participate or contacting us using the information in the “Contact Us” section of this Privacy Notice.

We also want our California residents to know the following regarding our data collection, use, and disclosure of Personal Information in the past twelve months:

• We collect and use the following categories of Personal Information for the business and commercial purposes described in this Privacy Notice: Identifiers; contact and payment information; characteristics of protected classifications under California or federal law (such as demographic information like age and gender); commercial information; internet or other electronic network activity information; geolocation data; audio, electronic or visual information; and inferences.
  
• We collect and use these categories of Personal Information for the business and commercial purposes described in Section II of this Privacy Notice.
  
• We collect these categories of Personal Information from the sources described in Section I above, including from you and your devices; our business partners and service providers; our affiliates and subsidiaries; commercially-available sources; social media platforms; providers of third-party products or services.
  
• We disclose each of these categories of Personal Information for our business and commercial purposes as described in this Privacy Notice to the categories of parties described in Section III of this Privacy Notice.
  
• We may “sell” (as defined under California law) the following categories of Personal Information based on our use of cookies and other tracking tools or our relationships with companies that market or provide products and services for our brands (such as service plans and extended warranties): Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences.

Nevada Residents. If you are a Nevada resident, you can request that we not “sell” your “covered information” (as defined in applicable Nevada law). To make a request, email us at the address in the “Contact Us” section of this Privacy Notice, below, with “Nevada Do Not Sell” in the subject line.

VI. DATA SECURITY

We are committed to maintaining the security of the data you provide to us. We use reasonable organizational, technical, and administrative measures designed to protect Personal Information that we store. We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you have any security concerns (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us using the information in the “Contact Us” section below.

VII. SERVICES FROM OTHER PARTIES

Our Services may contain links to websites owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy notice of each website you visit. This Privacy Notice does not address, and we are not responsible for, the privacy or other practices of any other parties.

VIII. USE BY CHILDREN

Our Services are not directed to individuals under the age of 16. We do not seek or knowingly collect information from individuals under the age of 16, and we request that such individuals do not provide Personal Information through our Services.

IX. UPDATES TO THIS PRIVACY NOTICE

We may occasionally update this Privacy Notice. Please review the “Effective Date” at the top of this page to see when this Privacy Notice was last revised. If we make any material changes we will notify you as required by law, which may include by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Your use of the Service(s) following these changes means that you acknowledge the revised Privacy Notice.

X. CONTACT US

If you have any questions about this Privacy Notice, please contact us by email at whirlpool_privacy@whirlpool.com, or please write to us at the following address:

Chief Privacy Officer
Whirlpool Corporation
2000 N. M-63
MD 2533
Benton Harbor, MI 49022
U.S.A.

We try to respond to general privacy inquiries within 30 days or as otherwise required by law. Requests to opt-out from our marketing will be processed within 10 business days.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.