At the end of November, the third annual gala evening for the Most Trusted Brands 2018 took place in Bratislava, announcing the winning brands most trusted by consumers in the everyday life categories. Whirlpool triumphed in the Large Appliances category.
The Trusted Brands programme is one of the most extensive surveys focusing on consumers’ trust, with more than 420 top brands involved this year. The programme covers many categories, for instance computers, alcohol, wine, healthy food, TV, audio, video, and many other product categories that customers use in their everyday life, including the Large Appliances category.
Lukasz Sylwester, Market Leader, Czech Republic & Slovakia, Michal Major, Plant Director Poprad, Jaroslav Grygar, HR Senior Manager Poprad, and Peter Fabuš, Sales Manager Slovakia, received the awards on behalf of the Whirlpool brand.
“We are very proud of this award as an important confirmation of our consumers’ trust in our brand and products, especially in Slovakia, the home of our major plant in Poprad”, commented Lukasz Sylwester, Market Leader, Czech Republic & Slovakia.
“It is a true honour and pleasure to receive this award on behalf of all our employees at Whirlpool Slovakia in Poprad. As one of Whirlpool Corporation’s biggest production plants, it is another recognition for us that confirms we have the right strategy and leadership for the future in Slovakia. Only through cooperation between the Manufacturing Site and the Market Sales Organisation can we win together.” said Michal Major, Poprad Plant Director.