Social Responsibility in North America

Whirlpool Corporation’s culture of responsibility uses a holistic approach to assist organizations that strive to improve that basic human need of health and wellness for citizens and community alike. Individuals with access to the health and wellness support they need are best able to invest in themselves to be a part of a growing community.

Once the foundation of meeting the needs for health and wellness is firmly in place, we focus on safe and affordable housing. Housing creates a safe environment conducive to learning that results in young people with better tools to succeed and become a vital part of a community that gives back.

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This chain of caring creates stable neighborhoods that offer the employment and quality of life amenities that are the bedrock of inclusive and vibrant communities.

We are committed to maintaining strong, lasting connections in these communities. We share in the responsibility of working with partner organizations to focus on the unique needs that fall within our Collective Impact Model to best create individual growth and shared opportunities that are at the very core of good communities.

Focus Areas

Our commitment to social responsibility focuses around four focus areas: Health & Wellness, Housing, Education and Vibrant Communities

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Health & Wellness

Support health care and healthy lifestyles for our communities and their citizens.


Provide families in need with adequate, safe and affordable housing.


Promote childhood development and job readiness throughout our communities.

Thriving Communities

Provide support in times of crisis and encourage the vitality and stability of our communities.

Forms of Support

Our support can be felt through our donations and sponsorships, our product donations and through the giving spirit of our employees.

Decisions for support are based on merit, alignment to our giving strategy, relevance to our corporate policies and available resources.

Please note: Only charitable organizations located within 30 miles of our major facilities are considered for donations at this time.

Charitable giving: Cash donations and sponsorships will be offered when funding is available

In-kind donations: Product donations may be offered for use as well as fundraising activities

Employee volunteering: Our employees volunteer their time and expertise through traditional, skilled and leadership opportunities

At this time we are not accepting any new donation requests.


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Community Day

What started as a Community Day in our Europe, Middle East and Africa headquarters in Milan, Italy in 2017, grew to more than 500 employees volunteering 4,000 hours in 10 countries across the region.

Later this year, the United States will join this corporate day of action to grow the outreach even further and provide employees with opportunities to make a difference in the communities that they call home.

Learn more about Community Day >>>

Care Counts™ Laundry Program

Care Counts™ Laundry ProgramAccording to teachers nationwide, 1 in 5 students struggle with access to clean clothes.* The stigma and shame of not having clean clothes can lead students to miss school, and students who miss school are seven times more likely to drop out. The Care Counts™ laundry program by Whirlpool brand is committed to helping remove one small but important barrier to attendance – access to clean clothes – by installing washers and dryers in schools. Now in its fifth year, the Care Counts™ laundry program has grown to support students in need across 18 cities and 82 schools around the country – providing access to clean clothes for more than 38,000 students. In 2019, Whirlpool brand also launched a national program, offering a limited amount of laundry pairs to qualifying elementary schools. This expansion will allow Whirlpool to more quickly scale Care Counts™ laundry program moving forward, with expectations that an additional 100 schools will be enrolled in 2020.

To complement the launch of the expansion program in Fall of 2019, Whirlpool brand hosted events in Chicago and New York where researchers, educators and the general population learned about the Care Counts™ laundry program and its impact to date. Attendees were able to become involved in the program by assembling “Care Kits” of laundry supplies that were then donated to participating schools. The events garnered media coverage in outlets like CBS Chicago and Yahoo! News.

* Based on a survey conducted by phone within the United States by Braun Research from April 25 – May 8, 2019 among 600 public school teachers (18 years or older).

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Habitat for Humanity

Whirlpool Corporation and Habitat for Humanity International are celebrating 20 years of collaboration in 2019.

Since 1999, Whirlpool Corporation has supported Habitat’s work to build affordable homes and communities with families in need of a decent place to live around the world.

To date, Whirlpool Corporation has supported Habitat programs in 45 countries with a commitment of $107 million; donated and installed approximately 197,300 ranges and refrigerators in new Habitat homes in the U.S. and Canada serving more than 104,000 families; sponsored nearly 190 homes and donated products to 76,000 Habitat families in Europe, the Middle East, and Africa; and engaged thousands of employee volunteers to participate in Habitat builds alongside future homeowners.

To learn more or to get involved, visit

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Sons & Daughters Scholarships

Each year, the Whirlpool Foundation recognizes and rewards children of employees across the United States for their academic and personal achievements, leadership and community involvement.

To provide support for the sons and daughters of our employees is and honor. Whirlpool takes great pride in supporting the sons and daughters of our employees with this scholarship program. This is a 68-year tradition, established by our company’s founders that best embodies the collective spirit of all our employees, past and present to help future generations of leaders be successful.

More than 100 Whirlpool Foundation Sons & Daughters scholarship and award recipients are presently attending colleges and universities across the nation.

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United Way

We partner with United Way across the U.S. to fund thousands of organizations and causes within our communities that focus on education, income, health and basic needs. Our current and retired employees participate every year in raising funds for local United Way campaigns in their respective locations. The Whirlpool Foundation offers a dollar-for-dollar match on contributions made to these campaigns.

Join us as we continue to support the merits of a quality education, help families achieve financial stability and promote healthy lives.

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Maytag Dependable Leader Awards

Since 2010, we have teamed up with the Boys & Girls Clubs of America to help further their mission to build great futures for youth. We’ve recognized 107 outstanding Club staff and volunteer leaders through the Maytag Dependable Leader Award, and nearly 6,000 Whirlpool Corporation employees have volunteered at various Clubs across the U.S. Whirlpool employees and local Clubs also come together annually for games and team-building activities during their Days of Dependability event. In 2019, a Whirlpool Corporation catering team and other employee volunteers served up a Thanksgiving meal for 170 Boys & Girls Club members in Benton Harbor, MI. In total, we’ve impacted more than 107,000 young people, and the Maytag brand has donated over $8.4 million to equip America’s youth with the resources and experiences they need to reach their full potential.

Dependability is always welcome, get involved here.

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Blood Drives

Employees at Whirlpool Corporation like to give back to their communities and to the people who live there. So much so that in 2018 alone, enough blood was donated to save more than 3,500 lives.

Blood drives take place in all of our major facilities and employees wear their donor badges with great pride.

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Disaster Relief

When national and global disasters occur, the people at Whirlpool are among the first to respond and extend their support.

Whirlpool supports American Red Cross, Habitat for Humanity and United Way disaster relief efforts for both immediate and long-term rebuilding.

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Tide Loads of Hope

Whirlpool is proud to be a part of the Tide Loads of Hope community outreach program. Through this program, we help provide hundreds of families in need with washed, dried and folded laundry, which can make all the difference when faced with disaster situations.

Providing appliances for this mobile laundromat is just one way we support those in need during times of crisis.

Learn more about this program.

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Homes For Our Troops

Whirlpool Corporation is proud to support Homes for our Troops through appliances, donations and volunteerism.

Homes for our Troops is dedicated to building and donating specially adapted custom homes nationwide for severely injured post-911 veterans, to enable them to rebuild their lives.

To help rebuild lives, learn more here.

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Hope Lodge

Whirlpool is proud to provide appliances for American Cancer Society’s Hope Lodges in the United States and Puerto Rico.

Each Hope Lodge offers cancer patients and their caregivers a free place to stay when their best hope for effective treatment may be in another city. Not having to worry about where to stay or how to pay for lodging allows guests to focus on getting better.

Hope Lodge provides a nurturing, home-like environment where guests can retreat to private rooms or connect with others. Every Hope Lodge also offers a variety of resources and information about cancer and how best to fight the disease.

To support those who need support, click here.

FIRST® Robotics

Whirlpool Corporation invests in our future leaders through team and event sponsorships.

FIRST® inspires young people to be science and technology leaders and innovators. By engaging them in exciting mentor-based programs that build science, engineering, and technology skills, young people are offered well-rounded life capabilities including self-confidence, communication, and leadership.

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American Red Cross Military Support

Whirlpool’s facility in Knoxville, TN supports American Red Cross’ military and veteran programs with greeting cards throughout the year…

4,500 holiday cards were created/donated in 2018 which were distributed to veterans and military families.

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University of Iowa Children’s Hospital

University of Iowa Stead Family Children’s Hospital
For 10 years and counting, our Amana Operations Facility hosts a special fundraiser each year to support the University of Iowa Stead Family Children’s Hospital.

Each year, proceeds from the event provide 1,000 eye exams through the hospital’s Kidsight Program.

To find out more, click here.

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Ronald McDonald House Charities

Ronald McDonald House of Eastern Iowa & Western IllinoisFor 10 years and counting, our Amana Operations Facility hosts a special fundraiser each year to support The Ronald McDonald House of Eastern Iowa & Western Illinois.

They serve families of seriously ill or injured children who must travel to get specialized treatment. By providing the comfort and amenities that these families need while their child receives treatment, they can focus on recovery.

More than 350 night stays, each year, are made possible by the funds raised at this amazing event.

To help families care for their littles, click here.

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Make-a-WishFor the past 23 years, our Cleveland Operations and Customer Experience Center locations host an annual charity auction and golf tournament to support the Make-A-Wish of East Tennessee program.

Hundreds of lives have been touched through the generosity of these wonderful folks.

To help make wishes come true, click here.

Harbor Shores

Harbor ShoresThroughout most of the 20th century the area now known as Harbor Shores was a center for manufacturing, serving as the economic hub of the region and neighbor of Whirlpool Corporation headquarters. In the mid-1980’s, during a severe economic downturn that devastated manufacturing in the Midwest, more than 6,000 jobs were lost in an 18-month period. The land became littered with dilapidated buildings and served as a dumping ground for old sludge and other waste.

Through the work of Whirlpool Foundation and various community groups, it was determined a golf course and residential community could bring dollars back into the area. Over 3 million square feet of dilapidated buildings were demolished and over 150,000 tons of waste material was removed from various sites on the property. This is equivalent to a football field 70 feet high.

Harbor Shores is now a not-for-profit development with a Jack Nicklaus Signature golf course, residential development and 12 miles of walking trails. Truly a unique development, Harbor Shores is also a proud partner of The First Tee of Benton Harbor, an organization that promotes character development and life-enhancing values through the game of golf.

Whirlpool Foundation

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Whirlpool FoundationMore than half a century ago, Louis and Frederick Upton, two of Whirlpool Corporation’s founders, established Whirlpool Foundation and made a commitment – a promise – to reinvest in the community. Their intent was to provide financial leadership support for nonprofit organizations dedicated to improving the quality of life in the communities where Whirlpool operated.

Whirlpool Foundation will keep that decades-old promise, using new and innovative ways to make lasting impact on society, with an emphasis on our home communities.

In addition of our formal programs, Whirlpool Foundation will focus on addressing community issues through partnerships and collaboration to better leverage resources and broaden the impact of change and improvement.

To find out more, click here.


World’s Most Admired Company

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Ranked #3 Most Reputable Companies US - 2019

Source: Forbes Magazine

United Way’s Whirlpool Community Commitment Award

2018 World’s Most Reputable CompaniesⓇ

Source: The Ethisphere Institute

Scores Perfect 100 on Corporate Equality Index for 16th Consecutive Year

Source: Human Rights Campaign Foundation