Social Responsibility
Improving life through House+Home.
Around the world today, 1.6 billion people live in substandard housing. And one-in-ten people worldwide live in “distressed communities”, experiencing a perpetual cycle of low-wage jobs, education instability, inadequate transport, and racial inequality. Helping find solutions to these problems guides our approach to corporate social responsibility across the globe at Whirlpool Corporation.
We continue our 111-year history of using our quality appliances, expertise, and time to make a real, positive difference for our consumers, in our communities and the environment. Our work in this area revolves around a strong, collective impact and worldwide strategy:
House+Home
Our global focus is on “House”, working across the world in collaboration with our signature partner Habitat for Humanity®. Our local focus is on “House+Home”, also alongside signature partner Habitat for Humanity®, plus one strategic partner such as United Way® and Consulado da Mulher.
House
Our House initiatives focus on ensuring everyone can have a place to live that is comfortable and nurturing. A place where families can make healthy choices in their efforts to build their best life. Our employees volunteer to build houses and improve housing adequacy alongside world-leading partners like Habitat for Humanity®.
Home
Our Home initiatives focus on developing resilient, vibrant neighborhoods through education and community development in the places where we do business. Most of our operations are located in small towns, and we believe it is our responsibility to support these communities. Together, with local businesses, government and nonprofits we help to improve the quality of life for all residents in our neighborhoods.
Whirlpool Corp. and Habitat for Humanity®
Whirlpool Corporation and Habitat for Humanity have partnered for 23 years to build a better world where families have access to safe, decent and affordable housing. As of the fiscal year 2022, Whirlpool Corporation has donated more than USD $136 million in funding and products to Habitat since 1999. This includes 212,807 appliances such as ranges and refrigerators for Habitat homes in the U.S. and Canada, Europe, Africa, Asia, the Middle East and Latin America. Together, Whirlpool Corporation and Habitat have served more than 971,000 people around the world.
Our House+Home World Tour
To embed a true global social responsibility strategy, we kicked off our House+Home World Tour around the world. The World Tour has created and fostered critical connections behind our shared mission of globally improving life through House+Home.
Our House+Home World Tour will provide more than $6 million in funding and home appliances over the next year to Habitat for Humanity organizations worldwide.
Join us on the tour!
BuildBetter with Whirlpool
In 2021, Whirlpool Corp. committed to help expand Habitat’s BuildBetter initiative. The three-year initiative with Whirlpool is expanding on Habitat’s current efforts to help homeowners mitigate the impacts of climate change with more energy-efficient and resilient homes. As of the close of the fiscal year 2022, 58 homes were built through BuildBetter with Whirlpool, ultimately serving 232 people. Through the initiative, 250 energy-efficient and resilient homes will be built. Learnings from BuildBetter will be used to help create resources that can be scaled and implemented immediately across the United States. The aim of the initiative is to help deliver an approximate 15% increase in energy efficiency compared to homes being built to current government code.
Dedicated employees, quality appliances, and unrivaled expertise are making real, positive differences in our communities.
WHIRLPOOL CORPORATION AND OUR EMPLOYEES GENERATED
$4.5M
FOR LOCAL UNITED WAY CHAPTERS IN THE UNITED STATES IN 2021
OUR HOUSE+HOME WORLD TOUR WILL PROVIDE OVER
$6M
TO HABITAT FOR HUMANITY ORGS WORLDWIDE THIS YEAR
WHIRLPOOL CORP HAS DONATED OVER
$136M
TO HABITAT FOR HUMANITY®
1 in 3
EMPLOYEES VOLUNTEER
SUPPORTING HABITAT PROGRAMS IN
45
COUNTRIES
WHIRLPOOL HAS DONATED MORE THAN
212,800
RANGES AND REFRIGERATORS IN THE REGIONS WHERE WE WORK
SPONSORED MORE THAN 190 HOMES AND DONATED
76,000
PRODUCTS TO HABITAT FAMILIES IN EMEA
