Whirlpool Freshcare+ receives Product of the Year Award

We’re proud to announce our Whirlpool FreshCare+ washing machine was awarded “Product of the Year” by over 5,000 Dutch consumers at the 2019 Huishoudbeurs Fair, held in Amsterdam from February 16th to 24th.

Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in more than 45 countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for marketing innovation.

The accolade was received by André den Boer, Market Leader Netherlands, during the award ceremony.

The new FreshCare+ system gently massages the laundry with regular slow movements alternated with steam actions – letting air circulate inside the fibers to keep garments fresh and prevent bad odors. FreshCare+ treatment leaves truly fresher clothes and peace of mind – even hours after the end of the cycle. Whirlpool’s 6TH SENSE Technology intuitive sensors adapt resources according to the size and type of load, guaranteeing optimal performance as well as saving energy, water and time.

For more information about Whirlpool FreshCare+, click here.