Whirlpool's KIC brand Wins Kasi Star Brands Award

KIC, our local South African brand, has won the important Kasi Star Brands Award, proclaiming it to be South Africa’s favourite brand in the Fridge Freezer Category.

Established in 1978, with the local based manufacturing facility in Isithebe, KwaZulu Natal,
KIC invests itself in providing South Africans with quality products that remain true to their heritage, available in over 18 countries across Africa.

Whirlpol's KIC brand wins the Kasi Star Brands AwardAs one of the largest Southern African manufacturers and distributors of major domestic home appliances, KIC prides itself on its heritage. As a brand built on trust and belief of owning a quality appliance that is affordable at the same time, KIC is the market leader in Cooling.

KIC employs over a 1000 staff to assist in producing the best affordable quality products and continues to grow both regionally and internationally. As a brand, KIC believes in giving back to the community, and has partnered with SOS Children’s Village working to meet the needs and protect the interests and rights of children since 1949.

Kasi Star Brands

Kasi Star Brands are those that enjoy the highest level of loyalty amongst South Africa’s township consumers, irrespective of their living standard and background. These are brands that define a common experience, often on a daily basis, to which South Africa’s townships are committed. These township consumers put their money where their mouths are to demonstrate this commitment. Kasi Star Brands are woven into the fabric of our vibrant South African townships.

South African townships, representing 9,396,000 consumers, have voted with their wallets and hearts. The survey employed an enumerated area sampling design and the universe includes all communities with 8,000+ inhabitants, 15+ years.

Each category was rated by respondents who have made use of it within the last 3 months, or for more expensive/long-term goods, within a period of 12 months. The survey measures brands across hundreds of sub-product categories. In 2017 a total of 143 categories were included in the survey and a total of 36 Kasi Star Brands were identified.