Making the most of moments that matter

For generations, Whirlpool Corporation has been bringing people transformative home solutions so they can focus on what really matters — their lives, their families and their communities. Today, Whirlpool not only stands for brand and product leadership, but we are also a leading company with a collective impact that is driven by doing the right thing. The Whirlpool Foundation supports nonprofit agencies that focus on quality family life, cultural diversity and lifelong learning, utilizing new and innovative ways to make a lasting impact on society with an emphasis on the communities where Whirlpool Corporation operates. And, through our employee volunteerism and signature charities, we are multiplying our efforts around the globe to create lasting change. In everything we do, we are committed to making the most of moments that matter.

At Whirlpool Corporation we have high-impact relationships with nonprofit organizations that make a positive difference in people’s lives — most notably, Habitat for Humanity®, the Boys & Girls Clubs of America®, Cook for the Cure®, Trees for the Future, United Way® and Instituto Consulado da Mulher®. Our company, brands and employees have contributed millions of dollars and countless hours to these organizations, and our consumers appreciate this dedication to the community. In addition, in 2013, we became the official appliance sponsor of Homes for Our Troops (HFOT), a U.S. nonprofit organization that assists severely injured combat veterans. Since 2004, HFOT has handed over the keys for nearly 140 home build projects and for the next three years, new homes will include a full suite of new Whirlpool major appliances and KitchenAid countertop appliances. We are proud to help improve the quality of these heroes’ lives.

Employees from the Bauknecht Essentials team made an impact where it was needed most when a devastating typhoon hit the Philippines. The team held an employee fundraiser to purchase basic goods for the people of Leyte and Cibu, ensuring the donations arrived just in time for the holidays.

A Whirlpool Corporation and Homes for Our Troops event in Benton Harbor, Mich.

Community Relations performance scorecard, including Whirlpool Foundation*
49%Employee volunteerism (% of salaried population)
423,729Employee volunteerism (hours volunteered by salaried population)
300+Nonprofit organizations impacted globally through volunteerism and donations
100+Whirlpool Sons & Daughters Scholarship and award recipients currently attending colleges and universities across the U.S.
*Whirlpool Corporation’s 2013 global sustainability report will be available during the second half of 2014. For more information, see