2017 Yummly acquisition results in new digital kitchen platform available across more connected products in 2019


Whirlpool Corporation acquired food technology company Yummly in 2017 with the vision of bringing more to the kitchen than appliances and propelling the digital transformation of the cooking process. In 2019, that vision is becoming reality with the upcoming expansion of Yummly smart cooking technology across compatible, connected appliances from both Whirlpool and KitchenAid brands.

“This roll-out is consistent with our vision that the act of cooking no longer starts with preheating the oven,” said Brett Dibkey, Whirlpool Corporation vice president, brand and strategy in North America. “Cooking has evolved to be more digital and multimodal – Yummly offers a platform to meet this trend head-on, with technology that removes friction from every stage of the cooking process.”

Yummly smart cooking technology marries first-in-class food content with connected kitchen appliances. Its smart capabilities cover all steps in the cooking process – from recipe inspiration and grocery shopping to ingredient preparation and cooking techniques. These capabilities are already available with Whirlpool brand appliances, and in 2019 are rolling out across Whirlpool Corporation’s KitchenAid brand as well – including smart microwaves and wall ovens.*  Additionally, new capabilities are coming, including Ingredient Recognition for detecting select ingredients, Yummly® Pro, and voice commands for select recipes, which allow the user to interact with the recipe without having to touch their phone or tablet.**

“Yummly’s launch across Whirlpool and KitchenAid brands expands its presence to more Whirlpool Corporation products than ever before,” said Masiar Tayebi, chief operating officer, Yummly. “The roll-out marks a turning point in how people will interact with their kitchen appliances, and is a sign the once-imagined kitchen of the future has become the kitchen of today.”

Whirlpool Corporation will also highlight other upcoming Yummly-branded features within its booth at CES®. Included is Yummly Pro, which dishes up cooking curricula to help users gain confidence in the kitchen and features well-known celebrity chefs and influencers curating engaging exclusive content such as guided recipes and e-learning courses. Yummly’s convenient in-app, step-by-step Guided Recipe video tutorials will also be on display.†  These recipes connect to select Whirlpool® ovens and – coming soon – select KitchenAid® ovens to set temperatures, settings, cook time and more right from their device.

From January 8-11, CES® attendees can get up close to all of Whirlpool Corporation’s innovations at booth #41925 in the Smart Home section, located at the Sands Expo Center.

For more information on the corporation’s products and to join the conversation, follow #ConnectToMore #CES2019.

* Features subject to change.  Compatible, connected appliance required.  Details and privacy info at whirlpool.com/connectkitchenaid.com/connect, and yummly.com.
**  Ingredient Recognition detects select ingredients based on image data captured by your device.  Detection accuracy may vary based on conditions.
† Select recipes only. Look for recipes labeled ‘Guided’ in the Yummly® app.

CES® is a registered trademark of Consumer Technology Association (CTA)™.

About Yummly
Yummly, founded by David Feller and Vadim Geshel in 2009, is a leading digital platform (mobile and web) for personalized recipes and cooking resources. Since Yummly’s inception, it has been active in the digital kitchen and connecting users to the recipes they love. From recipe recommendations to handy tools and helpful videos, Yummly has everything needed to improve life in the kitchen every step of the way. The company, headquartered in the heart of Silicon Valley, uses patented technology and proprietary data to understand food and taste, making it the best source for recipes tailored to specific taste preferences. For more information, visit www.yummly.com.