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Innovating to make life easier at home

Apr 12, 2021 | Innovation, Innovation & Brand Highlights

Whether it’s the look, feel, sight or sound of an appliance, see how Whirlpool Corporation’s User Experience Team uses innovation to help design appliances that improve people’s lives at home and simplify chores in the kitchen and laundry room....

The new Whirlpool App is now available!

Mar 18, 2021 | Innovation, Innovation & Brand Highlights, Our Brands & Products

Whirlpool brand’s mobile app just got even better for 2021, with a completely new app on both Android and iOS devices. The team at Whirlpool Corporation’s flagship brand is calling this refresh “Whirlpool App 2.0.” “As the name denotes, it’s an entire revamp of...

KitchenAid brand’s new color of the year for 2021 couldn’t be more sweet

Feb 22, 2021 | Innovation, Innovation & Brand Highlights, Our Brands & Products

“By the end of 2018 the team knew they wanted to tell a story about connection and empathy for the 2021 Color of the Year,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “This was actually pre-Covid – everything was normal – and the...

U.S. News & World Report Names Whirlpool Brand Among Best Products of 2021

Feb 18, 2021 | Awards, Innovation, Innovation & Brand Highlights

U.S. News & World Report’s 360 Reviews names four innovations from Whirlpool brand among Best Products of 2021 Four innovations from Whirlpool brand earned top ratings in U.S. News & World Report’s inaugural rankings of the Best Refrigerators, Best...

How We Are Using Virtual Reality to Innovate

Feb 5, 2021 | Innovation & Brand Highlights, Innovation

 Virtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.

Life at Home in 2020: Behind the Scenes

Dec 14, 2020 | Innovation, Innovation & Brand Highlights, Our Company

Our appliances are the soundtrack to real lives. Earlier this year, we asked our employees to send us pictures of their lives at home during 2020. The images they shared revealed the reality of what life at home has been like this year, with all its ups and downs...
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Did you hear the news?

  • Whirlpool Corporation CEO Marc Bitzer on CNBC, Very Strong Q1 Results
  • There’s No Place for Waste, a Message from Whirlpool Corp’s Sustainability Lead
  • Innovating to make life easier at home
  • Whirlpool UK announces winner of Moments not to be wasted
  • The new Whirlpool App is now available!
  • Whirlpool Corporation Highlights Ongoing Commitment To Delivering Positive Environmental, Social Change in 2020 Sustainability Report
  • Whirlpool Corporation VP of Global Information Systems Michael Berendsen retires after spending entire career with company
  • Whirlpool Corporation Takes Action To Ensure Fair Online Shopping Experiences
  • In the Hot Seat: Dani Brown
  • KitchenAid brand’s new color of the year for 2021 couldn’t be more sweet
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