Latest News
Robots Return to Southwest Michigan, Engaging Students in STEM
Science, technology, and sports once again collided in Southwest Michigan during this year’s FIRST Robotics District Competition in St. Joseph. Forty teams representing high schools from across the state gathered earlier this month for the two-day regional event...
Innovation is Everyone’s Responsibility
There isn't just one innovation department at Whirlpool Corporation—all of our employees make innovation possible to improve life at home.
Benton Harbor Students Pitch Mobile App Projects for Real-life Problems
Creating a mobile app from scratch is no easy task. And yet, about a dozen students from the Arts & Communications Academy, Benton Harbor’s middle school, did so Tuesday as part of a friendly computer science competition. Hosted at Whirlpool Corp.’s Research and...
A Glow of Optimism: KitchenAid 2020 Color of the Year
KitchenAid Brand Announces its 2020 Color of the Year In 2018, Whirlpool Corporation’s KitchenAid brand made the bold decision to create its first Color of the Year, “Bird of Paradise.” This high gloss, distinctive coral-colored hue was a huge success in the...
Design Innovation Series Part 4: Design Excellence
Global Head of Design for Whirlpool Corporation J Mays breaks down the three main components of design excellence at Whirlpool.
Whirlpool Opens Distribution Center in Tulsa, Oklahoma Supporting Creation of New Jobs
Whirlpool Corporation Expands Footprint Whirlpool Corporation announced the official opening of its new state-of-the-art Factory Distribution Center (FDC) adjacent to its existing manufacturing plant in Tulsa, Oklahoma. The existing plant produces freestanding and...
Design Innovation Series Part 3: Craftsmanship and Design
“Craftsmanship is not a buzzword, it’s a necessity,” explains Global Head of Design for Whirlpool Corporation J Mays.
What We Create at WLabs™️
Focused on improving life at home, WLabs™️ does whatever it takes to bring innovative products to life for consumers, and we don’t stop until we get it right.
Two Whirlpool Corporation Plant Employees Earn STEP Ahead Awards from Manufacturing Institute
The Manufacturing Institute announced on March 2 that it will honor Whirlpool Corporation’s Ottawa Plant Lead Kristin Day and Amana Operations Production Manager Sarah Tommelein with Women in Manufacturing STEP Ahead Awards. Day will receive the Honoree Award and...
How Our Consumers Shape Award-Winning Design
In 2020, Whirlpool Corporation was honored to receive six prestigious iF awards for products and product collections. This level of design excellence is no accident—it’s the result of thought leadership and intimate consumer knowledge gathered and implemented by a...
Design Innovation Series Part 2: Designing for the Senses
“All of the five senses are key elements in design, and are sometimes overlooked,” explains Global Head of Design for Whirlpool Corporation J Mays.
What is WLabs?
Every new innovation starts with you – with a want, need, or insight. WLabs™️ General Manager Doug Searles explains how Whirlpool Corporation's innovation arm takes that spark, challenges the status quo, and develops new products that improve life at home. Learn...
Design Innovation Series Part 1: Emotion and Design
“We operate off the premise that human beings are powered by emotion,” says Global Head of Design for Whirlpool Corporation J Mays.
Whirlpool Corporation CEO Marc Bitzer Signs Onto United Nations Global Compact
With the delivery of a letter signed by its CEO and addressed to the United Nations (UN) Secretary-General, Whirlpool Corporation has formalized its commitment to the UN Global Compact, a voluntary collective rooted in ten principles that encompass the categories of...
Whirlpool Corporation nominates Jennifer LaClair to 2020 Board of Directors
Whirlpool Corporation announced that Jennifer LaClair has been nominated for election to its Board of Directors at its Annual Meeting of Stockholders on April 21, 2020. LaClair is the Chief Financial Officer of Ally Financial and a member of the firm's executive...
JennAir® Wins Over Modernism Week
JennAir® wins over design community and expands its elite network through brand's exclusive opening weekend events at Modernism Week Progress Never Stops for JennAir®. Modernism Week attendees witnessed this in action as the brand kicked off opening weekend with...
Whirlpool Corporation Brands Win Six Prestigious iF Awards For Design Excellence
New products and product suites from KitchenAid, Whirlpool, and Bauknecht have received six distinguished awards at one of the world's top competitions for design excellence, the iF DESIGN AWARD 2020. Coveted iF Labels were awarded to 14 of the brands' products,...
Whirlpool EMEA certified Top Employer Europe 2020
Whirlpool EMEA (Europe, Middle East and Africa) has been awarded for a third year in a row, as Top Employer Europe, by Top Employer Institute, in six countries Italy, France, Poland, Russia, UK and Germany. The “Top Employer” certification, which is granted only to...
KitchenAid Small Appliances Shows Trade Partners How to Create Great Culinary Experiences at Ambiente 2020
For KitchenAid Market Lead for Germany and Austria, Nicole Thiery, the Ambiente trade fair is the big annual kickoff for her sales team. The show, held in Frankfurt, Germany, calls itself the world’s leading consumer goods fair, and sees 134,000 attendees from 167...
Chef Ro Bakes up Love for the Whirlpool Corp Partnership with Habitat
Red Velvet Whoopie Cookies Step-by-Step Recipe for Valentine's Day Professional Chef and Habitat for Humanity Spokesperson Roshara Sanders bakes up love with her recipe for Red Velvet Whoopie Cookies and Cream Cheese Frosting. Valentine's Day is not just for...
Whirlpool Innovation: Opening New Doors
Whirlpool gives consumers in Latin America a new way to access the oven on a freestanding range How do you successfully change the time-tested design and operation of an appliance while also gaining the approval of consumers? That was the challenge for Whirlpool...
Whirlpool Corporation Scores 17th Consecutive Perfect 100 on Corporate Equality Index
Whirlpool Corporation has once again earned a perfect score on the Human Rights Campaign Foundation’s (HRC) annual Corporate Equality Index (CEI), designating the company as a “Best Place to Work for LGBTQ Equality.” The CEI is a national survey that reports on how...
Whirlpool Corporation Named One of World’s Most Admired Companies for Tenth Consecutive Year
With the release of FORTUNE Magazine’s annual list of World’s Most Admired Companies, Whirlpool Corporation marks a full decade of consecutive recognition. The prestigious list ranks the most reputable companies around the world based on an assessment by peers within...
Marc Bitzer Talks to CNBC About Strong Q4 and 2019 Earnings Results
Our Chairman and CEO Marc Bitzer was interviewed by CNBC on the floor of the New York Stock Exchange on Monday about our strong Q4 and 2019 earnings results.
JennAir Joins Forces With Industry Rebels to Launch Defiant by Design Talk Series at 2020 Kitchen & Bath Industry Show in Las Vegas
At a pop-up JennAir Experience, brand leaders and design juggernauts discuss breaking boundaries, driving progress in a sea of stagnation As luxury kitchen appliance brand JennAir kicks off the Kitchen and Bath Industry Show (KBIS) with JAXBOX — a pop-up version of...
Create a Seamless Home Experience with Whirlpool Corporation Laundry Appliances; on Display at IBS 2020
Leading home appliance manufacturer brings innovative, consumer-inspired Whirlpool® and Maytag® brand laundry appliances to annual builders' show The laundry room is a must-have for today's home buyers, but 58 percent of consumers admit doing laundry takes up more...
JennAir Pulls Back Curtain On Product And Design Process With Pop-Up Showroom Experience At Kitchen & Bath Industry Show In Las Vegas
The JennAir Experience immerses KBIS attendees in design process behind brand’s full line of two distinct design expressions, statement pieces, custom cooktops and columns Continuing its luxury ascent in 2020, JennAir stamps its defiant “J” across the country,...
JennAir Descends on Las Vegas and Debuts JAXBOX, a Revolutionary Pop-up Appliance Showroom Experience
JAXBOX mobilizes the JennAir Experience showroom to take the brand’s RISE™ and NOIR™ design expressions and statement pieces across the country JennAir, the luxury kitchen appliance brand hell-bent on driving progress throughout the industry, opened the Kitchen and...
2019 Youth Innovation Challenge
Whirlpool Corporation hosted more than 100 high school students from Southwest Michigan to teach and inspire the next generation of innovative leaders.
Fighting domestic food waste: a comparison of action plans
New data from Last Minute Market/SWG's Waste Watcher Observatory on household food waste in Lombardy has been presented today Whirlpool has launched the 4th edition of the educational project "Moments Not to Be Wasted", which will involve over 2 million people in...
Whirlpool and WLABs Showcase Leading Edge Innovations at GITEX Tech Show
Whirlpool Corporation showcased leading edge and innovative solutions from across the globe highlighting WLabs and Whirlpool products through a partnership with the largest telecom provider in the Middle East, Etisalat.
Department of Defense Program Awards Two Whirlpool Employees
Improving life at home extends beyond the kitchen and laundry and even into the workplace at Whirlpool Corporation. For Martin Lach, a Global Sr. Sourcing Specialist at Whirlpool, serving in the U.S. National Guard, that means a lot. To the Department of Defense, it...
Whirlpool Corporation Awarded for Employee and Workplace Excellence in 2019
Whirlpool Corporation earned several awards in 2019 for its people, processes and winning work culture.
Whirlpool Corporation Impacted Communities Across the Globe in 2019
At Whirlpool Corporation, our mission is to improve lives at home. We do this in a number of ways in addition to manufacturing quality appliances. The Whirlpool Foundation has awarded more than $200 million in grants since its founding. Whirlpool Corporation...
Award Winning Whirlpool Corporation Products for 2019
Whirlpool Corporation has a long history of manufacturing innovative products, winning several awards for product excellence globally in 2019.
Whirlpool Corporation Recognized for Its Work in Inclusive Environments and Organizational Culture
Whirlpool Corporation was recognized by ManpowerGroup Argentina for its work in the promotion of inclusive environments to advance in the development of an organizational culture where inclusion and diversity are a value. ManpowerGroup Argentina celebrated the 12th...
The Collective Impact on Our Communities: Table Talk with Whirlpool Corp
For generations, the kitchen has been considered the heart of the home. A place where regardless of culture or geographic region, we gather to foster meaningful conversations. Join our leaders as they discuss the importance of having a collective impact on the...
Whirlpool Corporation Continues Gold Level Status for Veterans
Once again, the Michigan Veterans Affairs Agency (MVAA) recognized Whirlpool Corporation for achieving Gold Level status as a Veteran-Friendly Employer in the State of Michigan. This marks the fourth consecutive year for achieving this status, thanks to the efforts of...
KitchenAid® Celebrates Individuality with Exclusive Customization Tool
In addition to selecting stand mixer color and bowl, custom engraving of the trimband is available to include a special message For 100 years, KitchenAid has fueled creativity in the kitchen and sparked inspiration for makers everywhere. Through the iconic stand mixer...
Whirlpool EMEA against food waste: Big success for the 3rd “Moments not to be Wasted”
1 million students involved at over 1,600 schools in Italy, Poland and SlovakiaPrizes to classes in the provinces of Catania, Lecco, Ancona and Varese 1,600 primary schools engaged, 2,500 educational kits delivered to classes and over 1,300 entries received from...