Women in kitchen preparing food

Whirlpool Corporation’s KitchenAid brand was named to Forbes’ Customer Experience All-Star 2024 list. The second-annual list honors brands ranking high in consumer satisfaction of products, services, and treatment of customers. 

“At Whirlpool Corporation, we are in constant pursuit of improving life at home, and our brands live that purpose to the fullest for our consumers,” said Alessandro Perucchetti, EVP & President, North America for Whirlpool Corporation. “This recognition for KitchenAid honors our employees who go above and beyond for our consumers each and every day, and it is great to see their work highlighted in this way.” 

In partnership with the Dallas-based analytics company HundredX, Forbes’ Customer Experience All-Stars 2024 conducted an online survey of 175,000 U.S.-based individuals last year to gather more than 4 million multidimensional ratings of 3,100 unique brands. All worldwide brands and companies that do business in the United States were eligible, and brands were required to receive a minimum of 1,000 reviews to be eligible for the list. Companies were rated in such primary categories as quality, perceived value and trust. A third primary category on which brands were evaluated was treatment of customers, which includes the attitude and honesty of employees/representatives, and ease of customer service.

Click here to see the full list of Forbes’ Customer Experience All-Stars 2024.