Whirlpool UK has announced the winner of its ‘Moments Not To Be Wasted’ contest. The “competition” is part of the edutainment project launched in the UK in 2020, that aims to teach children and their families about sustainable and ethical food consumption. The final part of the project was a contest, which saw St Ambrose RC Primary School in Manchester crowned as the overall winners. 


Moments not to be wasted UK

Moments Not To Be Wasted is designed to provide primary schools with the tools required to inspire children and their families to develop their relationships with food, including raising their awareness of food preservation, preparation and consumption. In addition, tailored towards children aged between 6 and 11 years old and their families, Moments Not To Be Wasted aims to change attitudes and behaviors towards sustainability in the kitchen. 

The educational project, which ran throughout 2020 despite the Covid-19 pandemic, provided a range of digital and online-based learning materials, activities and games, all of which could still be accessed remotely while schools were closed. This enabled children to be engaged and enthused on the topic of food waste and sustainability while learning at home. 

As part of the Moments Not To Be Wasted project, schools were invited to take part in the national Talent Kitchen competition, in which entrants were required to illustrate a waste free kitchen, drawing upon the knowledge they developed throughout their involvement in the project. Entries to the competition closed on 30th November 2020 and the winning school, St Ambrose RC Primary School in Manchester, has been awarded the top prize, receiving kitchen appliances worth £1,000. 


Among the entries submitted by students from the winning school was a range of creative and informative posters, leaflets and infographics, all of which provided information and helpful facts on leading a healthy lifestyle, reducing food waste and being more sustainable. In addition to creating a cookbook featuring recipes that utilized leftover ingredients, students at the school made a handy guide outlining which fruit and vegetables are in season throughout the year, as well as a poster displaying simple suggestions on how we can waste less food at home. The artistic and colorful entries were submitted to demonstrate the knowledge and understanding of sustainable and ethical food consumption that the children gained throughout their participation in the project.



Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited says: “We are delighted to announce the winner of our Moments Not To Be Wasted competition. While all of the entries we received were informative, creative and displayed a clear understanding of the issues surrounding food waste and sustainability, the judges were particularly impressed with the submissions received from St Ambrose RC School. Demonstrating that they clearly engaged with the topics discussed throughout the project, St Ambrose School’s students created a range of artistic, imaginative and highly informative submissions, indicating that they developed a deeper understanding of the importance of the issues that Moments Not To Be Wasted explores.” 

Whirlpool UK is committed to promoting issues surrounding food waste and the environment, demonstrated by our commitment to developing appliances with innovative technologies that enable consumers to increase sustainability in their homes. By educating children, the future of our planet, we are further demonstrating our long-term commitment to promoting sustainable and ethical food consumption and reducing food waste.”