Latest News in Europe, Middle East & Africa
Wroclaw and Cassinetta sites conduct the first World Class Manufacturing audit
After the successful achievement in Poprad, Wroclaw and Cassinetta plants had their first World Class Manufacturing (WCM) audit in October, concluding with great results the first Whirlpool Production System (WPS) Evolution wave in the EMEA region. World Class...
#PlacesthatMatter: Siena, Italy
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 When you say Siena, you say Palio. And no one can blame us if we only like to speak of the Palio among ourselves. If you were not born here, in one of our city’s seventeen contrade, you cannot understand the...
Whirlpool EMEA: 50 years in Siena
The mayor of Siena, Bruno Valentini, and Regione Toscana President Enrico Rossi were welcomed today by Davide Castiglioni, Vice President Integrated Supply Chain Whirlpool EMEA (Europe, Middle East and Africa) inaugurated the new KitchenAid Iconic Fridge line in the...
#PlacesthatMatter: Yate, UK
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 When we started in 1917, the sky was still as untouched as it was when the world began. The first contrails to cross it were those of our planes. We were the Royal Flying Corps repair workshop. George Parnall,...
KitchenAid brand provides appliances for Holiday House London
KitchenAid is one of several brands that have provided products for Holiday House London, an interior design show house that raises funds for Breast Cancer Research Foundation. KitchenAid donated three of its major appliances – namely its black stainless steel Twelix...
Whirlpool UK wins the “Stand of the Year” award at the Sirius Show
Whirlpool UK Appliances Limited has been awarded the ‘Stand of the Year’ accolade at the Sirius Buying Group’s annual VIP Members’ Trade Show 2017. Taking place on 19th and 20th September, at Forest of Arden Marriot Hotel & Country Club, Warwickshire, the two day...
Whirlpool Corporation strengthens its Indesit brand across Middle East and Africa
Whirlpool Corporation, the world’s number one major household appliance manufacturer, this month hosted an exclusive event for its brand Indesit held at La Mamounia Hotel in Marrakesh, as part of its strategic plan to strengthen the position of the brand across all...
#PlacesthatMatter: Radomsko, Poland
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 In December there was just a snow covered expanse, never ending countryside with dark trees dotting the white landscape. In the spring of the following year pillars of the new factory appeared out of the...
Whirlpool EMEA facilities turn into schools for a day
For one day, a hundred smiling and curious kids between 8 and 10 from the San Giovanni Bosco Primary School in Bodio Lomnago (Varese) and Allegretto di Nuzio Primary School in Fabriano (AN) explored 2 Whirlpool EMEA’s manufacturing plants in Cassinetta di Biandronno...
Centenary Celebrations at Whirlpool Corporation’s Yate Industrial Site
Whirlpool Corporation’s manufacturing site in Yate, Bristol, UK, has celebrated 100 years of industrial heritage this November. The site has seen an array of manufacturing over the past 100 years, including planes, gun turrets, alarm clocks, kettles and now tumble...
Whirlpool EMEA launches #WhirlpoolHacks
60 young talents, university students and new graduates in Marketing, Engineering and Management, are taking part today in #WhirlpoolHacks, the first hackathon organized by Whirlpool EMEA (Europe, Middle East, Africa) at its Pero headquarters in collaboration with...
Hotpoint launches the new Go Healthy small appliances range and invites everyone to Feel the taste of Wellness
New appliances to prepare tasty food with high nutritional values Why should you choose between taste and well-being, when you could have both? Everything that tastes good is bad for you, so the saying goes… Not anymore! On Wednesday, November 15th, Hotpoint will...
#PlacesthatMatter: Melano, Italy
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 The origin of the name of our city is us, our destiny, our vocation. The name Fabriano comes from the Latin faber, meaning smith or craftsman. And over the centuries, our vocation of making and building has...
Introducing #PlacesThatMatter, a new photojournalism project
Showcasing our industrial sites in EMEA through interactive storytelling on our people and the places that matter. Starting this month, Whirlpool EMEA is kicking-off with a brand new photojournalism initiative called #PlacesThatMatter, aimed at portraying our...
Whirlpool Italia with Eataly in support of Italian Quality: FICO – Fabbrica Italiana Contadina
Whirlpool Italia and Eataly celebrate a new collaboration aimed at promoting Italian Quality. The 15th of November will see the operative launch of FICO - Fabbrica Italiana Contadina, the world’s largest agro-food park: a highly ambitious project promoted by the...
Indesit brand receives 3 awards at the ADCI Festival for groundbreaking #DoItTogether campaign
Indesit brand has been recognized with 3 awards at the Art Directors Club Italiano (ADCI) festival : 1 silver award for Digital Integrated campaign, 1 silver award for PR Campaign and 1 award for the Equal Prize. Hosted each year, the festival is one of the...
Whirlpool EMEA and Habitat for Humanity Poland together to help those in need
Whirlpool EMEA supports Habitat for Humanity's program whose main goal is to create apartments for people in need. New flats will be built for mothers and their children who experienced family violence. The long time partnership between Whirlpool and the Habitat for...
Whirlpool EMEA Marks National Manufacturing Day 2017
As National Manufacturing Month begins, Whirlpool Corporation is celebrating its history and embracing progress in the manufacturing industry. Whirlpool Corporation is proud to be a Gold Supporter of Manufacturing Day 2017 and will be marking the whole month with a...
Opening of the new Whirlpool Shared Services Centre in Łódź
Establishing a Financial Shared Services Centre (SCC) is the next step towards full integration of Whirlpool’s business processes in the EMEA Region, following acquisition of Indesit Company. The new Financial SSC supports accounting and financial operations for the...
Whirlpool donates canned foods to Morester Child and Youth Care Centre
This summer, Whirlpool South Africa donated the canned foods to Morester Child and Youth Care Centre. The canned food drive, which began on July 6 and ended on July 14, collected 368 cans and donated them on August 3, making the initiative one of the best highlights...
Whirlpool Live Laundry Pair Wins Get Connected Award
The Whirlpool 6TH SENSE Live® laundry pair has been awarded a Product Design Award, in the Leading Design Garment Care category, at the Get Connected Awards 2017. The Get Connected Product Design Awards recognise genuinely innovative products with advanced technology...
Whirlpool EMEA: First Community Day Coming Up
150 EMEA HQ employees, five NGOs, and a whole day’s voluntary work. Over 150 employees at the headquarters of Whirlpool EMEA (Europe, Middle East and Africa) will be leaving suit and tie at home for a day to don the clothing of voluntary workers. This event will be...
Whirlpool signs Manifesto Valore D and commits to support Women’s Empowerment in the Workplace
Today in Rome Whirlpool has signed the “Valore D” Manifesto for Women's Empowerment, an agreement consisting of 9 points which define concrete tools, in line with the Global Reporting Initiative standards (GRI), to enhance female talent in the corporate world. Valore...
Whirlpool Poland joins the Onkobieg initiative and raises money for cancer patients
On 3rd of September, the 10th edition of Onkobieg took place. The event, hosted by the SARCOMA Association and the United Way Poland, gathered people of all age groups to run for people with oncological diseases and their families. Onkobieg represents a charity...
Whirlpool South Africa makes everyday a Nelson Mandela Day
On Mandela Day (July 18), people around the world are encouraged to spend at least 67 minutes doing something positive for their communities. It is to honour the 67 years late South African president, Nelson Mandela, spent fighting for social justice, equality and...
Whirlpool Slovakia Celebrates 25 Years
Whirlpool Slovakia celebrated the 25th anniversary of the company's foundation. This year also marks the creation of Slovakia and the Czech Republic, following the partition of Czechoslovakia on January 1st, 1993. On May 12th, 1992 Whirlpool Corporation acquired...
KIC is the winner in Icon Brands Survey
We are proud to announce that our South African brand KIC has been awarded the prestigious Icon Brand Award by the Ask Africa, South Africa’s largest independent market research company, in the 2017/18 edition of the competition which recognizes the most loyal brands...
Milan, where the Home Appliances of the Future are designed
An interview with Alessandro Finetto, Senior Director Global Consumer Design Milan is where multinational Whirlpool has its European headquarters, where it experiments with prototypes and future appliances for connected homes. Five years ago it was all science...
KitchenAid launches Black Stainless Steel & Limited Edition Stand Mixer
KitchenAid, renowned for its professional performance, artisan quality and iconic design, launched its brand new Black Stainless Steel Collection and the first annual limited edition Black Tie Artisan Stand Mixer at two themed events in the brand’s London Experience...
Driving Brand Engagement in Omnichannel World
At the “Brand Engagement” meeting organized by Centromarca* in collaboration with Whirlpool EMEA’s HQ in Milan on 12 July 2017, we had the chance to host an audience of Communication, Marketing, Human Resources and Sales managers and to debate with them some key...
Whirlpool and the municipality of Comerio team up to convert the former EMEA Headquarters and create value
Whirlpool Corporation and Comerio’s town council signed a letter of intent today to convert and boost the value of the 21,500 m2 site of the Company’s regional former headquarters. The document, which confirms fruitful relations between Whirlpool Corporation and the...
Whirlpool’s Italy Plan moves forward at Albacina
Whirlpool has confirmed that exploratory talks are underway with Gruppo Marella, the authorities and trade unions to assess the merits of the industrial conversion project for the Albacina (Ancona) facility submitted by Francesco Marella. The project could create over...
Big or small – Indesit says everyone can help with housework – and win prizes too!
Men, women, adults, kids - we can all do more to share out the household chores in our families. That’s the message of Indesit’s #DoItTogether campaign, and the company is launching a new competition that invites you to share how your family splits the housework. The...
Sustainability Report: zero waste by 2022
At a global level, in the 2-year period 2014-2016, Whirlpool cut its consumption of energy by 21% and water by 33%, thus outperforming the initial objective of saving 15% by 2020. Last year, Whirlpool employees worldwide donated 340,000 hours of voluntary work to over...
Whirlpool’s KIC brand Wins Kasi Star Brands Award
KIC, our local South African brand, has won the important Kasi Star Brands Award, proclaiming it to be South Africa’s favourite brand in the Fridge Freezer Category. Established in 1978, with the local based manufacturing facility in Isithebe, KwaZulu Natal, KIC...
Whirlpool and the Italian Red Cross: Italy’s first mobile laundromat delivered to Amatrice
Traveling to areas affected by the earthquake, it will then be used to provide assistance to those without homes A new mobile laundromat, equipped with washing machines and dryers, is now available to people struck by seismic activity around Amatrice. The product of...
Hotpoint and Jamie Oliver launch “My Food Memories” – Hub
Behind every recipe there’s a story. Hotpoint UK has launched a new website to bring to life all your food memories We have taken the next step in our partnership with Jamie Oliver and launched an inspiring new website in the UK. We know that behind each recipe...
Whirlpool’s Poprad site passes the first World Class Manufacturing audit
The Whirlpool Corporation plant in Poprad successfully passed the first World Class Manufacturing (WCM) audit. The examination was carried out by an external Certified Auditor from the WCM Association on 04-05 May, 2017. The Audit took place in the Poprad factory, a...
World Environment Day 2017: Whirlpool for safeguarding the Amazon rainforest
Through LifeGate’s “Stand Up Forests” project, the Company has committed to safeguarding 10,000 sqm of the Brazilian Amazon rainforest Safeguarding 10,000 sqm of Amazonian rainforest in the township of Silves, in the Brazilian state of Amazonas, for the next five...
Whirlpool EMEA recognized with the AIDP Award 2017 for its Building People Excellence Program
Whirlpool was honored for Training and Change Management for the design, development, and implementation of the Building People Excellence Program, being recognized with the “AIDP Award 2017" at the 46th National Congress of the Italian Association for People...