Latest News in Europe, Middle East & Africa

KitchenAid at Ambiente 2018 in Frankfurt

Earlier this month, KitchenAid took part in Ambiente Fair in Frankfurt, the most important trade fair for international consumer goods, with over 4,441 exhibitors from 89 countries and 81 per cent coming from outside Germany, 2018 was the most...

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Whirlpool reveals the secret to smarter dishwashing

When you’re living an active and exciting life, there’s nothing better than discovering clever tricks to getting more out of your days. It’s all about living smarter – saving time on the ordinary and everyday so you can focus on the extraordinary and extra special!...

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Whirlpool EMEA certified Top Employers Europe 2018

Whirlpool EMEA (Europe, Middle East and Africa) has been awarded for the second year in a row the prestigious Top Employers Italy and, for the first year, Top Employers Europe, having been certified in at least five European countries (Italy, Poland, UK, France and...

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Whirlpool EMEA: 50 years in Siena

The mayor of Siena, Bruno Valentini, and Regione Toscana President Enrico Rossi were welcomed today by Davide Castiglioni, Vice President Integrated Supply Chain Whirlpool EMEA (Europe, Middle East and Africa) inaugurated the new KitchenAid Iconic Fridge line in the...

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KitchenAid brand provides appliances for Holiday House London

KitchenAid is one of several brands that have provided products for Holiday House London, an interior design show house that raises funds for Breast Cancer Research Foundation. KitchenAid donated three of its major appliances – namely its black stainless steel Twelix...

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Whirlpool EMEA facilities turn into schools for a day

For one day, a hundred smiling and curious kids between 8 and 10 from the San Giovanni Bosco Primary School in Bodio Lomnago (Varese) and Allegretto di Nuzio Primary School in Fabriano (AN) explored 2 Whirlpool EMEA’s manufacturing plants in Cassinetta di Biandronno...

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Whirlpool EMEA launches #WhirlpoolHacks

60 young talents, university students and new graduates in Marketing, Engineering and Management, are taking part today in #WhirlpoolHacks, the first hackathon organized by Whirlpool EMEA (Europe, Middle East, Africa) at its Pero headquarters in collaboration with...

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Whirlpool EMEA Marks National Manufacturing Day 2017

As National Manufacturing Month begins, Whirlpool Corporation is celebrating its history and embracing progress in the manufacturing industry. Whirlpool Corporation is proud to be a Gold Supporter of Manufacturing Day 2017 and will be marking the whole month with a...

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Whirlpool Live Laundry Pair Wins Get Connected Award

The Whirlpool 6TH SENSE Live® laundry pair has been awarded a Product Design Award, in the Leading Design Garment Care category, at the Get Connected Awards 2017. The Get Connected Product Design Awards recognise genuinely innovative products with advanced technology...

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Whirlpool EMEA: First Community Day Coming Up

150 EMEA HQ employees, five NGOs, and a whole day’s voluntary work. Over 150 employees at the headquarters of Whirlpool EMEA (Europe, Middle East and Africa) will be leaving suit and tie at home for a day to don the clothing of voluntary workers. This event will be...

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Whirlpool South Africa makes everyday a Nelson Mandela Day

On Mandela Day (July 18), people around the world are encouraged to spend at least 67 minutes doing something positive for their communities. It is to honour the 67 years late South African president, Nelson Mandela, spent fighting for social justice, equality and...

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Whirlpool Slovakia Celebrates 25 Years

Whirlpool Slovakia celebrated the 25th anniversary of the company's foundation. This year also marks the creation of Slovakia and the Czech Republic, following the partition of Czechoslovakia on January 1st, 1993. On May 12th, 1992 Whirlpool Corporation acquired...

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KIC is the winner in Icon Brands Survey

We are proud to announce that our South African brand KIC has been awarded the prestigious Icon Brand Award by the Ask Africa, South Africa’s largest independent market research company, in the 2017/18 edition of the competition which recognizes the most loyal brands...

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Milan, where the Home Appliances of the Future are designed

An interview with Alessandro Finetto, Senior Director Global Consumer Design Milan is where multinational Whirlpool has its European headquarters, where it experiments with prototypes and future appliances for connected homes. Five years ago it was all science...

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Driving Brand Engagement in Omnichannel World

At the “Brand Engagement” meeting organized by Centromarca* in collaboration with Whirlpool EMEA’s HQ in Milan on 12 July 2017, we had the chance to host an audience of Communication, Marketing, Human Resources and Sales managers and to debate with them some key...

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Whirlpool’s Italy Plan moves forward at Albacina

Whirlpool has confirmed that exploratory talks are underway with Gruppo Marella, the authorities and trade unions to assess the merits of the industrial conversion project for the Albacina (Ancona) facility submitted by Francesco Marella. The project could create over...

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Sustainability Report: zero waste by 2022

At a global level, in the 2-year period 2014-2016, Whirlpool cut its consumption of energy by 21% and water by 33%, thus outperforming the initial objective of saving 15% by 2020. Last year, Whirlpool employees worldwide donated 340,000 hours of voluntary work to over...

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Whirlpool’s KIC brand Wins Kasi Star Brands Award

KIC, our local South African brand, has won the important Kasi Star Brands Award, proclaiming it to be South Africa’s favourite brand in the Fridge Freezer Category. Established in 1978, with the local based manufacturing facility in Isithebe, KwaZulu Natal, KIC...

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