Latest News in Europe, Middle East & Africa
2023 iF Design Award Winner
Whirlpool Corporation is proud to announce that 7 products among our Whirlpool, Hotpoint and KitchenAid brands triumphed for exceptional product design by winning the internationally prestigious iF Design Award 2023. The awards seek out the year’s best products, with...
Whirlpool EMEA certified Top Employer Europe 2022
With a score of over 90% Whirlpool EMEA (Europe, Middle East and Africa) obtained, for the fifth consecutive year, the Top Employer Europe 2022 Certification, being recognized in France, Germany, Italy, Poland and the UK. The Top Employer Institute recognized that the...
Whirlpool UK announces new House+Home initiative with Habitat for Humanity GB
News from our UK office: Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, announced our UK partnership with Habitat for Humanity Great Britain (GB), a leading housing charity focused on long-term poverty alleviation...
Whirlpool UK announces winner of Moments not to be wasted
Whirlpool UK has announced the winner of its ‘Moments Not To Be Wasted’ contest. The “competition” is part of the edutainment project launched in the UK in 2020, that aims to teach children and their families about sustainable and...
Whirlpool EMEA Certified Top Employer Europe 2021
Whirlpool EMEA (Europe, Middle East and Africa) has been named a Top Employer Europe, for the fourth year in a row by the Top Employer Institute, in six countries - Italy, France, Poland, Russia, UK and Germany. The “Top Employer” certification, which is granted to...
Whirlpool Corporation donates 500 home appliances to support families affected by the earthquakes in Turkey
The Company partnered with the Municipality of Izmir to distribute and install appliances directly into new people’s homes Whirlpool Corporation, world’s leading kitchen and laundry appliance Company, donated a total of 500 home appliances between washing machines and...
Whirlpool Corporation donates home appliances to support more than 100 families affected by Beirut Port blast
In collaboration with DAFA, a non-profit organization to distribute and install appliances directly into people’s homes Whirlpool Corporation, US-based home appliances manufacturer, today announced that it would be donating home appliances to support more than 100...
Whirlpool reaffirms its commitment to Italy, investing €250 million by 2021
Whirlpool remains the largest producer of home appliances in Italy, contributing almost 1 billion Euros a year to the country’s economy Italy is a strategic country for Whirlpool in EMEA, the cease of production of the Naples plant is confirmed on October 31 due to a...
Whirlpool and Scholas together to develop the creative potential of the young
In the wake of the “WeRead” project, a new collaboration to stimulate the powerful imagination of the new generations Respect for diversity and the promotion of dialogue, a culture of encounter and a new civic and social sensibility without frontiers: such are the...
The Advantages of A Digital Factory Amidst a Global Pandemic
The COVID-19 pandemic presented important challenges, affecting not only our private spheres, but also our working environments. It brought to light a missing test most companies in the manufacturing sector had been procrastinating about: digital transformation....
The winning schools of the Italian edition of “Moments not to be wasted” have been announced
Whirlpool EMEA's edutainment project involved 1,800 primary schools throughout Italy and made its website available for distance learning. Three schools in the provinces of Bari, Reggio Emilia and Rome won the Talent Kitchen Pero (MI), 10 August 2020 - 1,800 primary...
Whirlpool UK Donates Appliances to Hospitals and Charities Across the United Kingdom to Support Frontline Workers
Whirlpool UK recently donated washing machines, microwaves, dishwashers and refrigerators to multiple National Health Service hospitals and charities across the United Kingdom to help them support staff and patients on the front line of the COVID-19 response...
Whirlpool’s Engineers Developed Helpful Devices to Support the Fight Against COVID-19
The Coronavirus emergency has not made truces and we, as Whirlpool Corporation, have only been able to think of how to continue to support all players involved in the fight against it. For this reason, we are happy to share with you our latest feats in support of the...
Share a food selfie, share a meal: Whirlpool launches #TheFeedingPost to help Food Banks and people in need
Sometimes food is so good you just have to share. But in the social media age, this doesn’t usually mean two spoons for your dessert – these days, we tend to grab our phone to snap a “food selfie” for Instagram. Though the restaurant scene as we know it is changing,...
Whirlpool and Bauknecht Brands Named Among Best Products of the Year
Whirlpool Corporation Products Win Coveted Red Dot Design Awards for High-Quality Design Whirlpool and Bauknecht products have been named among the best products of the year at the Red Dot Awards 2020. Distinguished Red Dot labels were awarded to 9 of the brands'...
Whirlpool EMEA certified Top Employer Europe 2020
Whirlpool EMEA (Europe, Middle East and Africa) has been awarded for a third year in a row, as Top Employer Europe, by Top Employer Institute, in six countries Italy, France, Poland, UK and Germany. The “Top Employer” certification, which is granted only to companies...
Fighting domestic food waste: a comparison of action plans
New data from Last Minute Market/SWG's Waste Watcher Observatory on household food waste in Lombardy has been presented today Whirlpool has launched the 4th edition of the educational project "Moments Not to Be Wasted", which will involve over 2 million people in...
Whirlpool EMEA against food waste: Big success for the 3rd “Moments not to be Wasted”
1 million students involved at over 1,600 schools in Italy, Poland and SlovakiaPrizes to classes in the provinces of Catania, Lecco, Ancona and Varese 1,600 primary schools engaged, 2,500 educational kits delivered to classes and over 1,300 entries received from...
Whirlpool EMEA donates washers and dryers to the newly opened Pope Francis Laundry and Shower Service in Genoa
Today, Friday 25 October, saw the opening of the “Pope Francis Laundry and Shower Service” in Genoa. This is a free-of-charge service offered to people in dire need, especially the homeless. On the premises in Piazza Durazzo 12, managed by the “Comunità di Sant'Egidio...
Whirlpool celebrates its 20th anniversary in Łódź with the Łódź Special Economic Zone and the American Chamber of Commerce in Poland
Whirlpool announced today a new industrial investment in Łódź, dedicated to its oldest factory in the city – Cooking Plant, which celebrates its 20th anniversary. For the investment of about PLN 100 million, a modern production platform is being created, which will...
The sea begins in the city: Whirlpool EMEA and Lifegate announce a public-private partnership to fight plastic pollution in our seas
Plastic pollution can be overcome together. This is the message that Whirlpool EMEA, together with LifeGate, wishes to emphasize today at Milan’s Green Week, the Milanese week of events dedicated to sustainability. In the fascinating context of Associazione Nazionale...
Bauknecht’s New ‘Total No Frost’ Fridge Freezer Offers Extended Freshness for Your Food for Up to 15 Days
Enjoying more fresh fruit and vegetables is a great way to stay fit and healthy, but eating fresher can take a bit more effort to prevent food from spoiling when stored. With Bauknecht’s new Total No Frost fridge freezer, there’s no need to buy less and shop more...
Whirlpool UK wins the Business Excellence Award at the 2019 Motor Transport Awards
We are really proud to announce that Whirlpool UK has won the ‘Business Excellence’ award in the Motor Transport Awards 2019! The 33rd Motor Transport Awards took place at the Grosvenor House Hotel in London's Park Lane on 3 July 2019. The Motor Transport Awards are...
Whirlpool recognized at the Top Legal Corporate Counsel & Finance Awards
We are proud to announce that Isabella Gonzalez, Director, Ethics and Compliance, Whirlpool EMEA, was recognized as the Compliance Manager of the Year at the Top Legal Corporate Counsel & Finance Awards for the implementation of the compliance program at EMEA...
Fresh food for longer – Whirlpool helps consumers to keep up with their good intentions
Whirlpool presents its new range of W Collection Dual No Frost fridge freezers which is part of Whirlpool’s premium W Collection. The “Good Intentions” campaign shows how food preservation is key for a healthier lifestyle. It focuses on the idea that “the...
Whirlpool EMEA launches new initiative supporting the reduction of plastic pollution
Whirlpool Corporation has launched their first external project to support the reduction of plastic pollution around the coast of Britain, starting in north Somerset. The 4th June 2019 marks the launch of Whirlpool Corporation’s campaign, in partnership with the...
#DoItTogether – Housework is effortless or the whole family with easy-to-use appliances from Indesit
Indesit’s forward-thinking #DoItTogether campaign to promote gender equality is kicking off its third year with a new push to help families to share home responsibilities. The cross-platform campaign, which has received seven industry awards including the fields of...
Alessandro Magnoni wins the Ischia Communicator of the Year Award
Alessandro Magnoni, Senior Director Communication and Government Relations at Whirlpool Europe, Middle East and Africa (EMEA), has won the Ischia Communicator of the Year Award. Having reached its 12th edition, the Award acclaims professionals who promote and sustain...
New Hotpoint campaign strengthens brand positioning in laundry segment with a caring vision for the future
In 2019, Hotpoint will launch a campaign to strengthen its brand positioning, centered on the concept of care in the household, and promote the benefits of its high-performing laundry appliances. These themes are brought to life by a new TV advert, which tells the...
Whirlpool EMEA joins Lifegate in the fight against plastics pollution in Italy’s seas
For years a frontline promoter of circular economy and environmental sustainability, Whirlpool EMEA is carrying forward its support for LifeGate PlasticLess®, a project designed to safeguard the health of the sea and combat the pollution of water in ports...
The finalists in the 1st Ischia Impact Environmental Journalism Award Announced
Serena Cauzzi and Beatrice Maria Beretti with Le netturbine della plastica, Maria Francesca Moro and Alessandro Mariani with Vivere senza Plastica and Alberto De Pasquale, Simone Fontana and Rita Parrella with Oltre il riciclo, are the young students selected as the...
Opening of the new Whirlpool Shared Services Center for Supply Chain in Łódź
Whirlpool EMEA (Europe, Middle East and Africa) officially inaugurated today its new Shared Services Centre for Supply Chain in Łódź, at the presence of Gilles Morel, President of Whirlpool EMEA. The new structure, which responds to a detailed analysis of planning and...
Whirlpool Launches its Flagship W Collection in Jordan
Whirlpool, world’s leading major home appliance company has recently launched its premium W Collection at an exclusive event held at W Hotel in Amman, Jordan. The event was attended by leading architects, members of the media and top VIPs in the country. The launch...
Whirlpool and Bauknecht products honored for High Quality Design and Innovation at 2019 Red Dot Awards
Products from Whirlpool and Bauknecht have been honored with prestigious Red Dot awards for Product Design. The W Collection 4 Doors fridge freezer from Whirlpool and the new Bauknecht Built-In Suite - Class 9 ovens and microwave oven impressed an international jury...
Whirlpool Defines a Global Vision with Iconic W Collection Appliances
Whirlpool’s premium suite of flagship appliances - the W Collection - is created for the most demanding modern lifestyles. The W Collection reflects an aspirational world of effortless high performance, smart connected living and timeless style that’s too good not to...
Sense the Difference with the Premium W Collection Appliances from Whirlpool
Whirlpool’s W Collection is a premium suite of flagship appliances inspired by the way we live today. W Collection appliances bring together Whirlpool’s leading edge design and the most advanced technology for effortless high performance. With...
Fuorisalone 2019: Whirlpool Partners with INTERNI and Cosentino to Bring its Design Vision to Life
At Fuorisalone 2019, Milan’s world-famous celebration of design, held during the city's prestigious Salone Internazionale del Mobile from April 8-14, Whirlpool is showing how inspired products have the power to help forge meaningful human connections in the digital...
Whirlpool EMEA: 80 colleagues together for the solidarity relay in favor of the Association CAF Onlus
On Sunday April 7, Whirlpool EMEA will participate in the Europ Assistance Relay Marathon, the charity relay race organized amid the Generali Milano Marathon.This year, 80 colleagues from Whirlpool EMEA will be among the runners covering the 42-kilometre...
Whirlpool Celebrates Human Connections at Fuorisalone 2019 in Milan
At Fuorisalone 2019, Milan’s world-famous celebration of design, held during the city's prestigious Salone Internazionale del Mobile from April 8-14, Whirlpool will showcase the power of innovative design to build meaningful human connections in the digital age. As...
Whirlpool’s FreshCare+ washing machine receives “Product of the Year 2019” in the Netherlands
We’re proud to announce our Whirlpool FreshCare+ washing machine was awarded “Product of the Year” by over 5,000 Dutch consumers at the 2019 Huishoudbeurs Fair, held in Amsterdam from February 16th to 24th. Voted Product of the Year is the world’s largest...